ExoSEM

As a former web developer for various 501 (c) non-profit organizations from '02 to '05, I was initially intrigued by search engine organic ranking because such presence did not necessitate any advertising funds unlike its pricey mainstream media counterparts. In the non-profit field, a venue that facilitates awareness-raising at no cost is a much welcomed asset, notably when budget is limited.

Little did I know until nearly half a year later that my “guesswork” site tweaking corresponded to what was referred to as search engine optimization, a subset of search engine marketing that focuses on organic placement as an end ...