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11 Jun  Google Transit is a tool based on Google Maps, which lets you plan trips using public transport. Now it’s even easier to do your part to prevent global warming: Google Transit is part of the latest upgrade of Google Maps for Mobile.
If you already use Google Maps for Mobile, you know that this little app makes it easy to find directions on the go. If you don’t have Google Maps on your mobile but want to try it out, head over to the Google Maps for Mobile home page. It’s quick and easy to download and install. I was up and searching for directions in a couple of minutes. How it works Now, when you search for directions with Google Maps for Mobile, you get two tabs, one for driving directions and one labeled Transit. You choose a starting point and a destination, either by typing or by clicking the locations on the map.
10 Jun One more step into Nielsen territory Almost two years ago, an award-winning Google paper outlined a way to link a computer with a television to collect real-time data about viewer actions. The implications of the technology Google was working on could spell trouble for Nielsen Media Research, the incumbent, go-to agency providing the data upon which TV ad prices have been based for half a century.
Google continues to march down that Nielsen-busting road: This week Google announced that advertisers now have the ability to track the online impact of Google TV Ads with Google Analytics. With this new feature advertisers using Google TV Ads can measure impressions delivered, the number of ad plays, the cost, and CPM. Nielsen, of course, has made its own roads into the online measurement roads and has been proactive about creating new, more dynamic ways to measure audiences beyond demographics and audience size. But one thing, especially as Yahoo also becomes more aggressive with television network partnerships, the audience measurement game is officially a one-horse show no more. fully extracted from webpronews.com written by Jason Lee Miller
10 Jun
CNET reports that Loopt also offers other social-networking features, such as calling, texting, and sending invitations to meet up. The example used was seeing if any friends are in your area for lunch. Once you have located friends, you can send them an invitation for lunch, and if they agree, you will be one touch away from directions to their location. As Sam Altman from Loopt put it, “You will never have to eat alone, or at a bad restaurant again.” Extracted from Search Engine Watch (Blog) posted by Kevin Heisler
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Loopt launched its native iPhone social search app onstage at WWDC, Apple’s Worldwide Developers Conference. The free application will connect users with their friends by using location technology built in to the iPhone, Like Google Maps, Loopt will drop pins onto a map showing users where their friends are.
