- According to ZenithOptimedia’s World Advertising Expenditure Forecast, internet advertising expenditure will increase by 85 per cent between 2006 and 2009. Global internet advertising spend is forecast to be $33.7 billion in 2007 and $41.6 billion in 2008.
- The Web advertising market in the U.S. will grow 29 percent this year to $21.7 billion and then more than double by 2011, according to EMarketer Inc.
- Internet Advertising Bureau (IAB) and PricewaterhouseCoopers indicate that online advertising spending in the UK increased by a massive 41.3 per cent year-on-year in the first half of 2007. On the back of this growth, the report predicts that online advertising spending in the country could reach £2.75 billion by the end of the year.
You can be rest assured there are going to be a lot of desperate online marketers looking for help and seeking advice on the best way to spend that much money online as this industry gets more and more sophisticated.