DIY Tip: Track Your Conversions

If you're still using the basic statistics software provided with your website hosting - it's time to get real. The online landscape is becoming increasingly competitive and today's webmasters should be using a detailed statistics package to learn how visitors are finding and using their website.Of course there are a whole range of different stats you need to be tracking, but I wanted to talk about one of the most important - conversion tracking.Google Analytics

Both these programs require you to install some code on the pages you want to track and provide an easy way to measure conversions.