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29 May This post is from from my other blog here Sharing client success isn't something we often do through this blog, as we focus more on the news and DIY side of the search engine marketing industry - But this tale is worthy of sharing.Given the years of experience we have in Google advertising, generating strong ROI (return on investment) on brand new campaigns is fairly simple.BUT - what happens when a company seeks your services wanting to improve on their existing Google advertising performance which is generating an ROI of 200% already!You need to dig deep into your wealth of experience and search advertising knowledge to find the campaign elements that can be refined to extract even better results - especially when the industry is competitive.And on this occasion, this is exactly what we did! And the result - days where ROI reached over 400%Okay, so you want to know what we did - right? Of course you do.Well - here's some of the skills of the trade we used! But don't tell everybody ;)It's all about careful optimization. Once your search advertising foundations are in place - you need to tweak and refine, paying close attention to the micro-details. Here's some of the details and tactics we used: click here.
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