november 2007

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From the Google update in October, some websites reported a significant drop in PageRank, which was rumored to be caused by the use of paid links. An unofficial confirmation of this was made by Google's Mike Cutts. On November 22 Google made it official, with a reiteration of what it has previously said about paid links. "Some search engine optimizers and webmasters engage in the practice of

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It's been a long time coming, but social juggernaut Facebook has finally overtaken MySpace as the most popular social networking site, according to web information company Alexa. Facebook's daily reach, a measure of the percentage of global internet users who visit the site, overtook MySpace today to finish at 5.785% a rise of 92% in the last 3 months. MySpace finished the day behind for the

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There's nothing worse than Googling your company or product and finding negative reviews in Google's top 10 search results. Managing your Google reputation is a challenge that every small business owner should embrace as more potential customers look to search engines to research companies and products. Andy Beal from Marketing Pilgrim, a well know online marketing expert, has put together a

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The latest search figures out in comscore's qSearch October 07 analysis highlighted another strong month in terms of search volumes in the US market. The top 5 major search engines all recorded at least 5% growth from September 07. In terms of "share of search", there was no surprise in Google taking top honors with approx 6.1 million searches in the US. Google gained an extra 1.5 share points

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With the rising popularity of video sharing sites such as YouTube, a market has opened up for firms who can effectively promote these videos online. With big brands now focusing on viral marketing campaigns, many are turning to these companies who specialize in promoting video clips online. A post by Dan Ackerman Greenberg on the TechCrunch blog highlights some secret strategies these firms use

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We recently posted about Gooruze (ineedhits.gooruze.com), the new web 2.0 community for online marketers, and just under a month after launch, the network already has a 1000+ members and a rapidly growing knowledge base of the latest online marketing news, articles and Q&A. Have you checked out Gooruze yet? If you haven't, you're missing one of the best professional networks and resources of

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Sponsored listings provide traffic and a high ranking to your online business. The Easy Search Advertising service can deliver loads of qualified traffic to your website. The challenge is converting these visitors into paying customers. Here are 5 tips to help you convert traffic from sponsored listings into sales. Landing page Invest in a quality landing page. You only have one chance to get

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In an on-going effort to monetize online video, AOL has released a new form of video advertising called 'Ticker Ads'. Ticker Ads are a graphic banner ad that is integrated directly into the video player. The new advertising format has been developed with third parties as an alternative to intrusive pre-roll advertising. The Ticker Ads aim to be always visible on screen without interrupting the

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You may have heard the buzz surrounding Google's recent release of the Android mobile phone operating system. Put simply, it's an open source mobile phone platform that lets users create and develop their own applications. In an effort to speed up application development, Google have just released the Android SDK (Software Development Kit) with an explanation video and a $10m reward for users

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Google has changed the way in which AdSense advertisements can be clicked. Previously users could click the entire box that housed the advertisement but now, only the title and URL are clickable. According to AdSense Blog the move was implemented to, "reduce the incidents of invalid and accidental clicks on ads and to encourage site visitors to stay on the site, interact with the site

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Cyber Monday - the first Monday after Thanksgiving, starts the holiday season online sales rush. For online retailers and business website owners, it's the "make or break" sales time of the e-commerce year. So with only a week left until Cyber Monday - what search engine marketing options do website owners have to maximize their traffic at this vital time? Rapid results are the key at this late

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Google has filed 3 new patents for its Google Notebook service which suggest plans to use Notebook listings as an additional factor in calculating Google's search engine rankings. Bill Slawski reported on the new Google Notebook patents; highlighting the points in the 3rd patent (Presenting Search Result Information) that refer to potential ties between Google Notebook content and Google's

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Fairfax Digital will no longer use "unique browsers" as the main audience measuring metric on its news websites. Instead, it intends using total time spent by users on site as its primary measurement metric. Scott Ross, director of product marketing at Nielsen/NetRatings, said the change was prompted, "by a continuing increase in the use of AJAX, and XML, which allows a Web site to refresh

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Google while continuing to expand its advertising network has entered the video game market, with the purchase of AdScape Media, a company that specializes in video game advertising. Advertising in games is relatively new, but has the potential to reach a huge audience. A recent Nielsen Entertainment study found that men aged 18 to 34 are spending more time playing video games (12.5 hours on

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Google have landed a deal with Gilbarco Veeder-Root, a manufacturer of gas pumps which include a touch screen and internet connection, to install Google Maps in a number of gas pumps to be released later this year. The new pumps will allow users to search for local business listings, print directions and even coupons straight from the pump. The high tech pumps will start being installed around

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The holiday season is a busy time of year, there's celebrations to organize, family and friends to visit and not to mention finding the perfect gift for your loved ones. That's why more than ever, people turn to search engines to help simplify the gift shopping process. With search engines, users can compare offers from hundreds of retailers all without the hassle of visiting a busy shopping

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According to the Inside AdWords blog, Google has introduced two new enhancements to site targeting on their content network. The changes allow for specific placement targeting on sites and the service now offers a CPC (cost per click) pricing model. Until now, Google advertisers have been restricted to simply selecting the site they want theirs ads to appear on through the site targeting

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Today, ABCSearch announced a deal with Yahoo! that will see Yahoo! sponsored search listings distributed across ABCSearch's network of vertical search engines and directories. The new deal will provide Yahoo! advertisers with valuable access to targeted search markets across Canada, Australia, New Zealand and India through ABCSearch's various search services. ABCSearch's network reportedly

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In a move that will challenge the popularity of Facebook, Google is set to release OpenSocial, a service that will allow developers to deliver applications, that are compatibly across a variety of networks. For nearly a month, speculation has been rife that Google is aiming to release a challenge to Facebook. According to Arnold Zafra from Search Engine Journal, OpenSocial is, "A collaborative

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Yahoo! has released an update to its search algorithm. The update begun on October 31. The last update was about a month ago and Yahoo! has confirmed Octobers update, "Over the last few days, we've been rolling out some changes to our crawling, indexing, and ranking algorithms. While we expect the update will be completed soon, as you know, throughout this process you may see some ranking

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With the holiday season fast approaching there's no better time to get your search marketing sorted for this busy sales period. If you act now and position your website for top rankings and traffic, it's easy to capitalize on the end of year sales rush. To help prepare your website, we're having an end of year sale! For a limited time, use the promo code YEARENDSALE2007 and save 20% on all

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Google have further enhanced their suite of Google Webmaster tools with their latest Geographic location tool. The new enhancement allows webmasters to better control the country association attached to their website. Announced last Wednesday on the official Google blog, the tool will allow webmasters to set a geographical association to their website to improve the chance it will be found in

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Feedburner, one of the most popular RSS feed publishers, has announced a new facility to monetize your website - not your RSS feed. Google acquired Feedburner back in May 2007, in a move we touted as one of Google's most important acquisitions to date. The acquisition provides Google access to one of the largest bases of RSS feeds available - a significant advertising opportunity. It then comes

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A post by French blog Zorgloob has raised a flurry of rumors about Google organic rankings being influenced by Google AdWords advertising. Zorgloob posted screenshots from an internal Google tool that assigns scores and classifications to Google's organic listings raising questions about the way the Google SERPs are determined. Matt Cutts was quick to dispel rumors with the comments Our organic