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You may be wondering why your website's Top 10 search engine listings, aren't generating more sales?

The answer may well lie with your website itself. Your content, and your website's look and feel could be preventing visitors from becoming buyers. Your site needs to actually entice visitors into becoming paying customers, or at the very least move them in a direction of wanting to contact you for more information.

The question to ask yourself is 'Does my website have what it takes to keep visitors there for longer than 10 seconds?'

The psychology of buying is one where your customers come to you wondering whether you can service their intrinsic shopping needs. Are you perceived as a reputable company? Can you exclusively offer them great products? Can you offer these great products at great prices? Shoppers are interested in the benefits of doing business with you; that is, the benefits toAs ...

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This post is from from my other blog here

Google, Yahoo! and Ask.com have released their end of year guides to the hottest online searches in 2007. The guides detail the fastest rising (and falling) search queries conducted throughout the year.Ask.com blog.So there you have it, the top searches you conducted during 2007. Do you think the lists accurately reflect online buzz during the year? We'd love to hear your thoughts!
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This post is from from my other blog here

Google have commenced testing for a new service called 'Google Knol' which will see the company compete with the likes of Wikipedia, Squidoo and Yahoo! Answers. Google Knol aims to be an information sharing resource similar to Wikipedia where users can contribute articles and have them rated by peers.According to the Google blog, Knol stands for "unit of knowledge":"A knol on a particular topic is meant to be the first thing someone who searches for this topic for the first time will want to read. The goal is for knols to cover all topics, from scientific concepts, to medical information, from geographical and historical, to entertainment, from product information, to how-to-fix-it instructions. Google will not serve as an editor in any way, and will not bless any content. All editorial responsibilities and control will rest with the authors. "A screenshot can be found below:
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Google is in the process of releasing the This new feature is no doubt going to be a great benefit to all website owners who are sick of having those irrelevant ads appearing on their sites. Let us know what you think of this new Google feature by leaving a comment below.

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While many are using this time to reminisce about the year that was, here's a simple SEO check list for those of you that are already looking for bigger and better SEO results in 2008. If more free traffic from the search engines is your new year's resolution - then commit to these essentials:5. Commit to Creating ContentTop ranking is driven by fresh quality content. Whether you choose to create the content on your site, or elsewhere with a link back - regularly created relevant content keeps the search engine spiders crawling your website.To ...
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This post is from from my other blog here

In an effort to help site owners address some of the basics of code based SEO for better indexing, Google has introduced "Content Analysis" into Webmaster Central.

Google Webmaster Central is a great resource for any website owner focused on their Google listings and rankings. This latest addition will provide some great foundation insights into the way Google is viewing the Meta Data and content of your web pages.

As Google pointed out on the release blog post:

"Content analysis contains feedback about issues that may impact the user experience or that may make it difficult for Google to crawl and index pages on your site. By reviewing the areas we've highlighted, you can help eliminate potential issues that could affect your site's ability to be crawled and indexed. This results in better indexing of your site by Google and other search engines."

The Content Analysis summary which can be found in the diagnostics section of Webmaster Central addresses three core areas:

  • Webmaster Central now.

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Just for fun, I thought it would be interesting to compare how Google, Yahoo! and other top search engines rank in search results. I entered the term "search engine" into Google, Yahoo!, MSN and Ask.com to see how each site faired in their respective search results; and the results are surprising.Final VerdictIf I had to pick a winner for which search engine returned the most relevant results in this test, I would have to choose MSN. The Live.com search engine returned three of the top four search engines in the first four search results - which is more than any of their competitors.
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My Google video post last week was very popular with readers, so I've decided to post a follow up with Google's latest search marketing video. This week's video covers using alt tags correctly and how they can help get you more exposure on the web.Again, for those who can't view the clip, here is a quick summary below:Computers are not great at recognizing what an image is and what it contains. Often, the source code for the image doesn't give much information at all. For example:He then explains that fewer than 25 keywords are usually enough to describe most images and website owners should use alt tags for all images on their website. It's very easy to do, helps your accessibility and informs Google what's contained in your image.
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With all the controversy surrounding linking at the moment, it was timely that someone put the link debate into context. Wiep Knol, a manager of Link Marketing from the Netherlands, has paneled 17 SEO and link building experts to draft an important list of Link Quality Factors.The panel was provided with just under 40 different link characteristics to rate - which they did on various 5 point scales. Some were general link factors, some on-page elements, some on-domain factors and some negative considerations (dampening factors).The surveying was based on the premise that search engines judge links for traffic (not just PR juice) and opinions rated accordingly. Below are the ratings as the experts voted. For the ful run-down of each experts opinions on each - visit Wiep's blog for a full review (worth the read).Wiep for undertaking the survey and bringing focus back to the important factors behind link quality.
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Last week, Google released the new Google Charts API, which will make it even easier to put dynamic charts into your webpage.

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This post is from from my other blog here

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This post is from from my other blog here

Buyers have set record figures for spending on Cyber Monday, with a total of $733 million being spent online this year. The figure is up 21% from last year on a day which traditionally kick-starts holiday spending online. Cyber Monday is an important day for online retailers, representing the first spike in sales for online shopping these holidays. Following the trend of recent years, Cyber
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This post is from from my other blog here

Google has recently released a new service for Google Maps Mobile users which allows them to use a GPS without actually connecting to a GPS satellite. This new service, My Location provides approximate location information for those of us who haven't got a GPS. For those of us lucky enough to have a GPS, it can also compliment GPS locations information because My Location works better indoors
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This post is from from my other blog here

The world's "big 3" search engines have come under a planned ambush from a large scale campaign to guide online searchers towards dangerous Malware websites. Understandably, Google, Yahoo and Microsoft are not too pleased with this ambush and are doing everything in their power to dissolve the situation. Just last week, Google removed more than 40,000 malware hosting sites from their index. You
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This post is from from my other blog here

Microsoft has finally made its Live Search Webmaster Tools available to all site owners, webmasters and SEO professionals. After a brief private beta, the Live Search Webmaster Center aims to help website professionals improve their results in the MSN and Live.com Search Engines. The launch by Microsoft has been long overdue, with rivals Google and Yahoo! offering more comprehensive webmaster
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This post is from from my other blog here

Google's efforts to introduce social elements into its search results seem to be gathering steam, and their latest test is "voting buttons" in their organic web results (SERPs). According to the Google Experimental page for the new vote functionality: "This experiment lets you influence your search experience by adding, moving, and removing search results. When you search for the same keywords
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