Gooruze

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Bio

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In 1996 I attended DMA Chicago conference - the message was dot.com. My world hasn't been the same since.

My current ebusiness projects:

Founding Committee - egroup WA Association (for past and present ebusiness entrepreneurs)

Advisory board of ineedhits where I was  CEO for 4 yrs.

CoFounder Gooruze

Strategic Counsel to emerging ebusinesses

My background;

I have over 20 years experience in marketing working for large corporations such as Microsoft Australia as well as leading Australian banks (Westpac and BankWest).  

My underlying philosophy is guided by my direct marketing experience of understanding customer segments, developing targeted messages and building profitable relationships.

My Goals - stay young of mind, keep abreast ...

 

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News

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Newsjackie-shervingtonOnline Advertising similar brand effects to PrintInterestingInterestingInterestingInterestingInteresting
Newsjackie-shervingtonGoogle vs Baidu just got very interesting
Newsjackie-shervingtonGoogle has announced the launch of new voice search capabilities for Google ...
Newsjackie-shervingtonSoft housing to grow tradies websitesOKOKOKOKOK
Newsjackie-shervingtonBaidu reports 91.4% year on year growth WOW!WOW!WOW!WOW!WOW!
Newsjackie-shervingtonInternet ad spending will hit $65 b this yearInterestingInterestingInterestingInterestingInteresting
Newsjackie-shervingtonVisa Small Business push - giving away $2 Million in Facebook Ads
 

Blog

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First day kid free so finally had a little time to catch up... thanks to many great member sites I gleamed some key messages:

Year 2010 - The year of the mobile
    -    predictions future revenue will come from search not sms as was first thought (note to self to check this out)

Year 2010 - Social media
Great post here on future media
http://www.techcrunch.com/2010/01/30/context-is-king-how-videos-found/

Factor 4: Content is King?
Indeed, to paraphrase Viacom’s Chairman Sumner Redstone: content becomes more important than distribution mechanisms; as new channels of distribution creep up, it is the content that is always going to be necessary, hence the adage “content is king”.  If you fast forward to 2010, it’s true that with all of these social media aggregation and distribution tools, you are seeing media rise to the surface.  No one, after all, cares about the pipes; it’s what flows through the pipes that matters.  The context—Facebook, Twitter, email—in which people are introduced to media and consume it is becoming more important than the content itself.  Content is no longer king, context is.

I have always loved the distinction of context and content and so love this clarification it is on the money. I'm sure niche can survive for this reason but it must achieve the last key ingredient...


Year 2010
Year of engagement - marketing, specifically communication will never be the same again. How are you engaging with your customers/readers

Again a great post here
http://www.searchengineguide.com/eric-brown/will-2010-be-the-year-for-engagement.php

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Australia  Australia

Since: Sep 07
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