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jackie-shervington

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Bio

In 1996 I attended DMA Chicago conference - the message was dot.com. My world hasn't been the same since.

My current ebusiness projects:

Founding Committee - egroup WA Association (for past and present ebusiness entrepreneurs)

Advisory board of ineedhits where I was CEO for 4 yrs.

CoFounder Gooruze

Strategic Counsel to emerging ebusinesses

My background;

I have over 20 years experience in marketing working for large corporations such as Microsoft Australia as well as leading Australian banks (Westpac and BankWest).

My underlying philosophy is guided by my direct marketing experience of understanding customer segments, developing targeted messages and building profitable relationships.

My Goals - stay young of mind, keep abreast ...

Articles

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	NEW Secrets to successful product launches with ...	September 2007
	Gooruze Editorial Guidelines	September 2007
	Gooruze House Rules	September 2007

News

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	jackie-shervington	Online Advertising similar brand effects to Print
	jackie-shervington	Google vs Baidu just got very interesting
	jackie-shervington	Google has announced the launch of new voice search capabilities for Google ...
	jackie-shervington	Soft housing to grow tradies websites
	jackie-shervington	Baidu reports 91.4% year on year growth
	jackie-shervington	Internet ad spending will hit $65 b this year
	jackie-shervington	Visa Small Business push - giving away $2 Million in Facebook Ads

Blog

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01
Feb

Today's surfing

by jackie-shervington at 05:05

First day kid free so finally had a little time to catch up... thanks to many great member sites I gleamed some key messages:

Year 2010 - The year of the mobile
- predictions future revenue will come from search not sms as was first thought (note to self to check this out)

Year 2010 - Social media
Great post here on future media
http://www.techcrunch.com/2010/01/30/context-is-king-how-videos-found/

Factor 4: Content is King?
Indeed, to paraphrase Viacom’s Chairman Sumner Redstone: content becomes more important than distribution mechanisms; as new channels of distribution creep up, it is the content that is always going to be necessary, hence the adage “content is king”. If you fast forward to 2010, it’s true that with all of these social media aggregation and distribution tools, you are seeing media rise to the surface. No one, after all, cares about the pipes; it’s what flows through the pipes that matters. The context—Facebook, Twitter, email—in which people are introduced to media and consume it is becoming more important than the content itself. Content is no longer king, context is.

I have always loved the distinction of context and content and so love this clarification it is on the money. I'm sure niche can survive for this reason but it must achieve the last key ingredient...

Year 2010
Year of engagement - marketing, specifically communication will never be the same again. How are you engaging with your customers/readers

Again a great post here
http://www.searchengineguide.com/eric-brown/will-2010-be-the-year-for-engagement.php