In game advertising specialists - is that...

I managed to have a brief escape from testing tonight and hooked up with some collegues over from LA at a fashion show. Ok so I was there to buy clothes not talk shop but of course couldn't help myself. Anyway was speaking to Adam who suggested I contact his Gooru mates in LA who run a "specialist in-game advertising agency". Of course I will follow that up as too good to miss.

But I was also left thinking...in between buying clothes;

1. What a complex world marketing/advertising is when we have specialists to infiltrate games.  And we are not talking kids - the average age is 36 years old.

2. Is that online advertising or not?

Anyway back to testing...