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12 Sep Thanks to Matt McGee (Founding Gooruze) - i was just reading his blog and came across a very interesting blog by a guy called Steve Chazin, former Sales & Marketing Exec of Apple. What a clever consulting niche - he is "apple marketing". Check out his great snappy little ebook on 5 best secrets of the worlds Best Marketing Machine. Ok to summarize doesn't do it justice so I recommend have a read... 1) People buy lifestyle not products - tick , 2) fix something - you dont have to be a category leader fix something (well Wii would agree with that one), 3) empower early adopters (that's of course where web 2.0 plays a big role), 4) make your message simple, memorable (you know the lift message 30 sec what do you do) 5) I love this - suprise and delight. Thanks Steve great checklist. Mental note next step - contact Steve and invite him to join Gooruze.
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