october 2007

I just picked up from twitter this cool video on scouta - by the same people who did "machine is us" - worth a watch. It says 5 days old so maybe I'm the last to see it  thanks for the tip richard.

Recent post by Nick Gonzalez of techcrunch describes the new AdReady. Here is the review - worth a read Nick provides a good overview.

I had a quick look - looks nice and clean I think worth testing it. It offers a cheap and easy way for small businesses to test display advertising . Looks a bit like spotrunner is to TV ads. 

Did you catch the latest story from Business Week re Micrsooft and prediction that over the next 4 to 10 years 25% of Microsoft revenues will come from advertising!  According to Chief, Steve Ballmer "All marketing will be digital sometime in the next 10 years," predicts Ballmer.

Interesting I see in another post "All Microsoft has to do is prove the value of all other marketing messages delivered prior to the action of searching" and they can beat Google & Yahoo.....Gosh I so would love to see them achieve this and take online marketing to a new level, new paradigms.

Ok so how do we get him on Gooruze? Anyone have his email address?

Funny enough about 10 years ago when I was working at Microsoft I sent him an email (he was Global Head of Mkting at the time)- cocky little thing that I was back then - I had just read One To One Future by Peppers and Rogers and was sick of working in such a "product focussed" organisation - yes in those days it was all about product and I was Manager Customer Development in Sydney Australia. Would you believe it I sent him a copy of the book and told him we need to move towards this new approach.  Not suprisingly ......I never got a reply

It's ok I took a "snagit" for memory sake - me in first place of Gooruze - perhaps one day I can show my son.

I'm pleased to say the post has been taken by a more rightful owner - well done Duncan - but can you hold it?

Plenty more competition now for ranking I wonder who will own the 1st spot on launch day.

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