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10 Dec Have you have heard of pandora jewelry. If you have I'm sure you have been online and will agree 100% that it has to be one of the best products which was made for selling online. This must be every marketers dream to come up with such a flexible, ever growing product line - well it is certainly mine. Ok for the uneducated - remember charm bracelet - well add a quality universal brand/quality silver/gold gemstones and you have the pandora pick and select range. How it works - you buy the bracelet or necklace and then select from hundreds of charms to build your piece. It's kind of like "Thomas the Tank Engine" - start with the tracks and then the sky is the limit how much you can spend. Why so perfect for online? 1. Easily viewed and inspected online 2. Awesome brand power "authentic pandora" 3. low cost delivery 4. Large Target Market - suitable for every occassion for all women - xmas, birthday, valentines, mothers day.... you get the picture. 5. Addictive - no self respecting female will want just 1 charm on her bracelet - the race will be on to have them all. 6. Oh and my favorite - there is a wishlist - you can tick what you want and send your husband/friends to see what is on your wishlist. I'm sure this gimmick will pass - but in the meantime Pandora has found a money tree and has revolutionalised jewelry gift buying. I wonder how this brilliance can be applied to other verticals.
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