First day kid free so finally had a little time to catch up... thanks to many great member sites I gleamed some key messages:
Year 2010 - The year of the mobile
- predictions future revenue will come from search not sms as was first thought (note to self to check this out)
Year 2010 - Social media
Great post here on future media
http://www.techcrunch.com/2010/01/30/context-is-king-how-videos-found/
Factor 4: Content is King?
Indeed, to paraphrase Viacom’s Chairman Sumner Redstone: content becomes more important than distribution mechanisms; as new channels of distribution creep up, it is the content that is always going to be necessary, hence the adage “content is king”. If you fast forward to 2010, it’s true that with all of these social media aggregation and distribution tools, you are seeing media rise to the surface. No one, after all, cares about the pipes; it’s what flows through the pipes that matters. The context—Facebook, Twitter, email—in which people are introduced to media and consume it is becoming more important than the content itself. Content is no longer king, context is.
I have always loved the distinction of context and content and so love this clarification it is on the money. I'm sure niche can survive for this reason but it must achieve the last key ingredient...
Year 2010
Year of engagement - marketing, specifically communication will never be the same again. How are you engaging with your customers/readers
Again a great post here
http://www.searchengineguide.com/eric-brown/will-2010-be-the-year-for-engagement.php