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Source: Businessweek

If Google delivers useless search results, just erase them and you won't see them again.

That's possible under a new system Google Inc. unveiled Thursday. Hoping to give its search engine a more personal touch, Google now lets users reshuffle results so their favorite Web sites get top billing and disliked destinations get discarded the next time they enter the same request.

It marks the first time that the Internet's most popular search engine has allowed its audience to alter the order of search results.

Although the revisions won't affect Google's closely guarded ...

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Source: WiredBy Meghan KeaneYouTube has quietly started testing out real HD quality videos on a smattering of its content, a development that is getting attention from viewers in message boards and blog forums this week. The new format could be a big move for YouTube, as the video size is over 80MB, which means that they are probably the same H.264 encoded mp4 files available in the iTunes store.Getting premium quality video available on the site is integral for YouTube's success as the company struggles to turn a profit from its vast array of content available online.The new formats have ...

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Source: Reuters

By Gabriel Madway

Recognizing the limits of traditional advertising, established technology companies are diving headlong into the sometimes chaotic landscape of social media to promote their products.

Companies ranging from PC maker Dell Inc to storage equipment maker NetApp Inc are increasingly turning to outside blogs, viral videos and websites such as FaceBook, Twitter, FriendFeed and Digg -- and their tens of millions of users -- to reach consumers.

These social networking sites harness the age-old power of the word-of-mouth recommendation and can be potent marketing tools. If nothing else, they demand a higher ...

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Source: Advertising AgeBy Steve Rubel BusinessWeek recently created a bit of a stir from bloggers such as Ogilvy's John Bell when it reported that Google had created a method for ranking the influence of social networkers. But it might be moot, because bloggers are more influential.Blog readership has quietly grown 300% in four years. Further, blogs strongly influence purchasing decisions, according to a new Jupiter Research/BuzzLogic study. Once again, trust comes into view. Frequent blog readers trust blogs for product advice more than they trust social networks.Influence in the blogging community is built link ...

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Source: Marketing Charts

An overwhelming majority (89%) of all kids age 6-11 in the US spend at least some time doing online activities and - though many of their basic social activities haven’t changed much over the years - they have vastly different communication styles and preferences than older age groups, according to a study from Experian Consumer Research.

The Simmons Kids Fall 2007 Full Years Study found that because today’s kids have grown up in the age of online communication, networking, the internet, cell phones, digital music and digital cable, they have had different childhood experiences compared with other generations. ...

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Source: NY Times By JOHN MARKOFF

Pushing ahead in the decades-long effort to get computers to understand human speech, Google researchers have added sophisticated voice recognition technology to the company’s search software for the Apple iPhone.

Google’s voice search software works only with iPhones, but the company plans to make it available to other phones.

Vic Gundotra, right, and Gummi Hafsteinsson, of Google, with an iPhone running the voice search.

Users of the free application, which Apple is expected to make available as soon as Friday through its iTunes store, can place ...

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Source: SFGate.comBy Peter SvenssonAdam and Anita Paulk had a nice home outside Temple, Texas, with a big yard and a 10-minute commute to his job. But in Internet terms, the house was on Slow Lane. There was no high-speed Internet connection available.So the Paulks pulled up stakes in 2005 and built a home in a new subdivision. It was a little farther from his job, but at least it could get broadband."It was worth it," Anita Paulk said, not to hear her husband gripe about the connection anymore.In less than a decade, broadband has gone from a luxury to a ...

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Source: MarketingVoxThe majority of marketing executives are still in the early, experimental phases of using and measuring social media. 80% have not yet fully integrated the core elements of Web 2.0 into their marketing efforts, according to a survey from the Marketing Executives Networking Group (MENG), reports MarketingCharts.To continue reading click here
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Source: Silicon Alley InsiderBy Eric KrangelIt's the time of the year when companies begin recruiting undergraduates in their senior year for possible future employment. Microsoft (MSFT) is still hiring, and this weekend is challenging students to compete in its College Puzzle Challenge, a test designed to lure talented graduates into applying for positions at the company.So do you have what it takes to work at Microsoft? Try answering the question below. Hint: The correct answer is a single word.Corporate MergersThis memo was found on the sidewalk where one of the alleged criminals was last captured by closed circuit cameras. Understanding ...

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