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19 Aug This post is from from my other blog here Retailers Aim to Do More With Online, Direct Mail and MobileIn the face of a tough economic environment, Kohl's and JCPenney are evaluating their newspaper-circular strategy.Kohl's said that due to higher overall media costs, it will invest in what it views as more productive media, and that print insertion will decline as a percent of expenditures. Retailers of all stripes are looking for more effective ways to stretch their advertising budgets, and for many that includes looking instead to cheaper online programs, as well as more measurable direct mail strategies.In reporting its second-quarter earnings, Kohl's said that due to higher ... Click here to read the entire blog post
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