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Bio
My name is Kari Rippetoe, and I've been involved with online marketing (specifically SEM) since 2002. I've mainly worked in the B2B arena, first with a trade show display company and then with a search portal catering to small businesses. My expertise is in PPC management, SEO, copywriting (online and offline), email marketing, and content management. My Blog - The Caffeinated Blog
05 Jun I've always wanted to use the word whither. Like the Monty Python's Flying Circus episode "Whither Canada?". But I digress... I've just posted this article on The Caffeinated Blog, and I'd love opinions/comments from fellow online marketers: The Positive Side of Negative Keywords, Part 2: Negative Match Types Do you think Google has made enough known about negative match types? I'm quite sure there are a lot of other highly valuable tactics that they've conveniently not informed advertisers about. Have you seen better results from the use of negative match types?
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Profile
Since: Nov 07 
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