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My name is Kari Rippetoe, and I've been involved with online marketing (specifically SEM) since 2002. I've mainly worked in the B2B arena, first with a trade show display company and then with a search portal catering to small businesses. My expertise is in PPC management, SEO, copywriting (online and offline), email marketing, and content management.

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My Blog - The Caffeinated Blog

 

 

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NewskjrippMainstreaming Social Media: Is this a bad thing?OKOKOKOKOK
NewskjrippAre Facebook Widgets Facing Imminent Death?InterestingInterestingInterestingInterestingInteresting
NewskjrippAnalyst: Half of 'social media campaigns' will flop
NewskjrippGetting Links From Known, Quality LinkersInterestingInterestingInterestingInterestingInteresting
NewskjrippReport: Google To Launch Conventional "Preroll" Ads On YouTube
NewskjrippWhat Traits Define a Social Media Marketer?
NewskjrippRevisiting Content-Phobia In Paid Search
 

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I've always wanted to use the word whither.  Like the Monty Python's Flying Circus episode "Whither Canada?".  But I digress...

I've just posted this article on The Caffeinated Blog, and I'd love opinions/comments from fellow online marketers:

The Positive Side of Negative Keywords, Part 2: Negative Match Types

Do you think Google has made enough known about negative match types?  I'm quite sure there are a lot of other highly valuable tactics that they've conveniently not informed advertisers about.  Have you seen better results from the use of negative match types?

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 1 yearNewsMainstreaming Social Media:OKOKOKOKOK
 1 yearNewsAre Facebook Widgets FacingInterestingInterestingInterestingInterestingInteresting
 1 yearNewsAnalyst: Half of 'social
 2 yearsNews CommentRe: 20+ Must-Have FireFox
 2 yearsNewsGetting Links From Known,InterestingInterestingInterestingInterestingInteresting
 
 
 

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United States  United States

Since: Nov 07
Rank: 71st
Profile Views: 78
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