Lewis

http://lgbusinesssolutions.typepad.com/solutions_to_grow_your_bu/2007/10/customers-tell-.html

Whenever we write to our readers and clients or talk to them, they will respond. The same is true of our customers and clients. Perhaps not right away or even directly to us. But they are talking and if we want to keep them as customers of our writings, products and services, we need to hear what they are saying. And more importantly, we need to respond. Here is what I mean.

First, when I built and launched this blog, I had three specific audiences in mind: 1) other marketing and communications professionals, 2) other bloggers, and 3) current and future clients. In order to build readership, therefore increasing sharing and learning as well as business development and growth, it is clear that I need to learn what those attracted to my blog want and need. To do this, my strategies are twofold: 1) read and respond to every comment, whether here at bizsolutionsplus or at the other blogs where I contribute, and attempt to engage my readers in further conversation to learn what they like and what they don't like, and 2) pay close attention to the numbers.

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