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24 Oct http://lgbusinesssolutions.typepad.com/solutions_to_grow_your_bu/2007/10/can-they-afford.html Understanding your ideal customer's profile is a must, as it determines who you market to and who buys your products and services and at what price. However, if you sell to small businesses and start-ups there will be more than a few prospective clients and/or customers who cannot afford to hire you but who do fit your ideal customer's profile, absent cash flow. So what do you do?
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