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29 Oct Tools of the trade change often, and whether or not we like those tools, we need to understand them and use them because our clients and our readers expect us to advise them as to their uses, good and bad. That's why we are called consultants. Our job is to become as expert as possible on the use of strategies and tools that can be used to grow a business through marketing (including advertising, public relations and communications) and then to share our views with our clients and with you, our readers. The world of business strategies and tactics applied to getting businesses noticed and in conversation with their customers is slowly but surely investing in learning about and employing the tools of social media. If you are a business consultant or a business owner and you are not using or investigating the use of what we often call Web 2.0 but to me a better term is social media, your future is not bright. These tools include but are not limited to blogs, podcasts, vlogs and sites such as Facebook. Those consultants who understand both the traditional as well as the evolutionary social media strategies and tactics (too early to describe them as revolutionary) will be the professionals who can offer the best and the most valuable advice to businesses as we adapt, adopt and change to meet the wants and needs of our customers. Those who cling to the past, consultants and businesses, are doomed to fade into the darkness of the past. Click here to read the original post: http://lgbusinesssolutions.typepad.com/solutions_to_grow_your_bu/2007/10/you-have-to-ent.html
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