The overall click fraud rate for the pay-per-click (PPC) industry averaged 16.6% in the fourth quarter of 2007, and the rate of click fraud for all of 2007 was up 15% over 2006 levels, according to Click Forensics, which cited data from the Click Fraud Index.
Key findings from data reported for the fourth quarter:
- The overall industry average click fraud rate rose to 16.6% for 4Q07. That’s up from the 14.2% click fraud rate in the fourth quarter of 2006 and 16.2% in 3Q07.
- The average click fraud rate of PPC advertisements appearing on search engine content networks (such as Google AdSense and the Yahoo Publisher Network, but also smaller players) was 28.3% in Q4. That’s up from the 19.2% average click fraud rate for the same quarter in 2006 and 28.1% for 3Q07.
- Q4click fraud traffic from botnets was 15% higher than click fraud traffic from botnets in Q3.
- In Q4, the greatest percentage of click fraud originating from countries outside North America came from India (4.3%) Germany (3.9%) and South Korea (3.7%).
Via:
Marketing Charts
Is there anything one can do to protect themselves or minimize click fraud? Do you believe these stats are accurate?
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