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13 Mar Here's installment 1 of "Begging for Links - The Series" Hello, I recently came across some pages on your interesting website, and I noticed you linked to fashion related sites. I am responsible for linking to interesting websites like yours, http://www.getelastic.com, from the website www.snippedURL.com. I figured since you already link with a website that is somewhat similar to SnippedURL.com, you wouldn’t mind if I linked to your site. Please let me know if this is ok with you so that I can put up your link into SnippedURL.com as soon as possible. If you have particular information for your link, please do send me the details. Also, do you mind linking back to SnippedURL.com? If you can, that would be very much appreciated and I will gladly send you the information for our website. Thanks for your time. Sender I checked out this ecommerce site and it's quite attractive and looks like a site I'd like to buy from, nevertheless, it's 2008 and this is pathetic link exchange sweet-talk that makes me lose respect for the company, even if the site owner is likely outsourcing to a clueless SEO. Well, can't blame someone for trying, but my name is plastered all over our company blog, Hello Linda would have been a start. I didn't get the feel that this person had read anything on our blog, if they did they'd know that we don't just link off to fashion sites. There is no fashion category, and if I link to Couture Candy or Karmaloop it's because they are doing something super cool and our readers might want to look at their sites. Nevertheless, I was in a good mood today. This was my response: Hi Sender Thanks for your email. I'm not sure if you understand the nature of GetElastic, but I link to fashion sites only as part of our informative blog posts geared towards helping online retailers improve their marketing programs. I don't sell text links or participate in link exchange. It's fine if you want to link to us, but we don't do link exchange. However, your site is very well done. Here's how in the future you can earn a link from Get Elastic: 1. Do something unique in terms of usability, web 2.0, email marketing, social media marketing or mobile marketing. 2. Share information with us on a campaign that was a success or failure, something that would benefit the ecommerce marketing community. 3. Send that information to me and if it's blog-worthy content, we'll put it up there with a link to your site. Otherwise we're not interested in link exchange. Best, Linda Bustos Emerging Media Analyst Elastic Path Software
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