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19 Jul This post is from from my other blog here I hope everyone is well. I know I have been relatively quiet these last few weeks–just seems like there isn’t enough time. Well I think things have calmed down and I hope to get back on a regular schedule. As my regular readers have noticed, I have redesigned the blog and just add a new poll feature. I like the new design, hopefully you do too. Today I wanted to reach out to you guys and get your input. I started LocalBizBits to help small business understand local search marketing and related topics. I want the site to be a useful resource, so my question is, what do you want to see? Is there some area I should add or spend more time on? Please free feel to use the poll below (you can pick up to 3) or leave me a comment or email me. I appreciate your input and readership. Thanks Note: There is a poll embedded within this post, please visit the site to participate in this post's poll.
16 Jul This post is from from my other blog here I have not yet gotten in line for the new Apple iPhone but was speaking with Paul O’Brien the other day at Zvents and he tells me about a new Yellowpages.com mobile app that is powered by Zvents. I have written about Zvents before and I think this sounds like a really cool app. The app uses Zvents’ local search technology to feature things to do, events, and promotions listings. The 2nd screenshot above shows how iPhone users can “Share Events” with their friends. Recipients will receive e-mails with details, helpful links to maps, personal messages, and more info with the event detail page. Paul says, “Our collaboration with Yellowpages.com reflects Zvents commitment to helping local businesses find customers through multiple channels and local brands while delivering truly comprehensive Local Search. Here, Zvents time based promotions combine with Yellowpages.com business listings to enable iPhone users to find everything locally: Yellowpages.com doctors, nightclubs, and restaurants with Zvents concerts, store sales, and festivals. Businesses wanting to reach these valuable mobile consumers need only add a promotion to Zvents.” Thanks Paul. There has not been a formal announcement yet on this app but you can download it and is being promoted by YellowPages.com.
15 Jul This post is from from my other blog here Well we can’t work all the time! Earlier this year, a group of SEMs and I got together to form a Fantasy Baseball league-SEM08. Since it is the All-Star break thought I would let everyone know how we were doing! If you are interested in participating next year, let me know. Good luck guys in the second half.
15 Jul This post is from from my other blog here Received this press release from Paul O’Brien of Zvents: Paul Levine Joins Zvents Board of Directors AdBrite Executive and Former Yahoo Local GM Brings Depth and Expertise to Zvents Team San Mateo, CA – July 15, 2008 – Zvents , a local search and advertising network featuring event listings to promote local businesses , today announced that Paul Levine, Vice President of Marketing of AdBrite , has joined Zvents’ board of directors. “We’re very pleased that Paul has joined our board,” said Ethan Stock, Zvents CEO and co-founder. “Paul’s considerable experience in local search and local advertising will help us enhance user satisfaction and merchant adoption across the Zvents Media Network . Paul’s years leading Yahoo!’s local efforts and his current position at AdBrite give him unique insights into search, advertising, and consumer behavior within a local context.” Zvents is a local search and advertising network of hundreds of web and mobile partners featuring event listings to promote local business. Using unique technology that enables location- and time-based search for businesses and events, Zvents helps millions of people find local businesses and discover things to do. Thousands of local merchants use Zvents’ free and paid listings products to submit local events and activities, thus promoting their businesses and providing unique and hard-to-find local content to users throughout Zvents. “Zvents has all the elements necessary to build a substantial business in local: an impressive technology platform, a top-tier distribution network, and an active merchant community generating unique local content,” said Paul Levine. “I’m excited to work with Zvents’ outstanding board and management team to help fuel the company’s future growth.” Paul Levine is the Vice President of Marketing at AdBrite, The Internet’s Ad Marketplace, where he is responsible for the company’s marketing, public relations, and customer operations. Prior to joining AdBrite, Levine was Vice President and General Manager of Yahoo! Local, where he ran Yahoo!’s yellow pages, local search, maps, events, classified, and real estate properties. At Yahoo!, Paul oversaw the launch of Yahoo! Local, grew it to become the internet’s leading local content property with over 20 million monthly users, and led the company’s local advertising partnerships and strategy. Thanks Paul…
07 Jul This post is from from my other blog here Got a few good articles for your review: The “BCS” for Local Search Engine Optimization by David Mihm, “A Look at Why InfoUSA, SuperPages, Acxiom, Localeze, Yelp and InsiderPages Are So Important in Local Search” Small Business Link Building: Part A - Analysing Opportunities over at SEOmoz. Winning the Local Search Battle by Gregg Stewart Winning the Local Search Battle - Part 2 also by Gregg at SearchEngineWatch. Some good stats and info.
03 Jul This post is from from my other blog here Just wanted to let everyone know that I am still around. I need to apologize for not writing more but I have been swamped. Working mulitple jobs just takes the energy out of you. Maybe some day I will find that one great job…..if anyone is hiring, let me know. I am on LinkedIn. Ok I am done, for now. I am putting together some posts and will get back into the swing next week. I hope everyone in the US has a great July 4th and takes some time to remember how fortunate we are to live in the United States of America. It is not perfect place but we are free.
25 Jun This post is from from my other blog here Some interesting data Palore has put together about how many restaurants nationwide have on line reviews. Their data was gathered from over 70 local and vertical sites. The map below shows what percentage of restaurants, in each state, has one or more user reviews on at least one site.
21 Jun This post is from from my other blog here Just a quick note to let everyone know that LocalBizBits in now listed at AllTop. For those not familiar, each Alltop site as like a “digital magazine rack” of the Internet. Each AllTop site is a collection of all the “top stories” for that particular themre or topic. It looks like a pretty cool site. Specially thanks to Michael Jensen of SoloSEO.com and CityMarketer.com
17 Jun This post is from from my other blog here David Mihm, author of Mihmorandum, recently asked myself and a number of other highly respected local search SEMs about what we thought were the important aspects that influenced rankings in Google and Yahoo Local “Universal” search algorithms. The survey is Local Search Ranking Factors, Vol. 1 David did a great job putting together this survey and is well worth your time!
13 Jun This post is from from my other blog here Starting today, I am starting a new feature here are LocalBizBits. The folks over at Palore.com crawl the Web to identify which local businesses advertise online, where they advertise, when, and how much they pay for their ads. Periodically I will be posting some of their research data. Today post focused on whether Boston restaurants and NYC night clubs advertise on a single site* or on multiple sites. (By “single site”, they mean that the advertiser has elected only to advertise on one site - not that only one site is the preferred choice of all “single site” advertisers)
This is very interesting data and definitely shows that these businesses can and should probably increase their on-line advertising.
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