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05 May This post is from from my other blog here Every year for as long as I can remember I have celebrated Mother’s Day by bringing my Mom to our local nursery, and buying her a plant for her outside patio. This year it’s no exception - except we went a week early. So Saturday afternoon, my mom, my sister, my daughter and I spent a couple of hours going up and down the rows and rows of flowers, picking out just the right one’s (yes, we had a couple of carts full because you just can’t leave without buying a bunch for yourself too.) Mom was happy, as she picked out 2 beautiful baskets - one for each corner of her patio. My sister and I were happy as our Mother’s Day shopping is now complete. Gardening (at least in Colorado) is very seasonal. I would imagine most of their sales come between April and July. And there is a lot of competition with the greenhouses, especially since the big hardware stores like Home Depot have created large nursery areas as well. So instead of competing on price, our favorite nursery competes on value. The flowers are amazing - you just don’t find that kind of quality anywhere else. They have bands, demonstrations on gardening, free popcorn, and the people are always around offering growing advice. As a marketer, I always find tips in how successful companies market their business. So, here’s my 3 tips from Tagawa, my local nursery store: 1. Be the best. Don’t sell anything unless it meets a certain standard. 2. Keep in touch. I get quarterly newsletter in my mail. I get an email every couple of weeks. I know when Tagawa is having a sale - and when they are offering things I want. 3. Have enough customer service staff to truly help the customers. Make sure they can answer any question, or have a way of gaining the answer quickly. And on Mother’s Day, they have their annual buy one get one event on all of their hanging baskets. You know where I’ll be on Sunday… 
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