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This post is from from my other blog here

I received an email today with a subject line “87 ways to improve your marketing”

Isn’t that title almost overwhelming? Even for someone like me that enjoys marketing, helps others market their business, writes about marketing daily, and is constantly looking for new marketing resources.

 

Are we as marketers just trying to outdo each other? Will there ever be an end to it all?

870 Ways To Improve Your Marketing

8700 Ways to Improve Your Marketing

Does any of this really do any good to the small business owner just trying to grow their business? Small business owners are busy enough. They wear every hat in the business, and rarely have time to think about one new strategy, much less 87.

What if I offered one way to improve your marketing, and I provided enough detail that you could start on it immediately? What if that one way had a step by step plan? What if I gave you tools and techniques that ensured you would have a great chance of success?

Wouldn’t that be better than 87?

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