Marketing To Women? You Bet!

Ok I’ll admit it. I’m a fan of Sex In The City. What woman isn’t? The clothes. The steamy moments. And of course the shoes.

So last night my sister and I had a night out on the town, and headed over to the newest theater in our area to check it out.

This theater just opened in December. We’ve been there a few times since it opened, and I have to admit I love it. You spend a couple extra dollars on the ticket, but the seats are comfy and leather, there’s free popcorn and sodas - and you can buy wine (by the bottle if you care to) and other snacks in their front cafe.

This isn’t a place where teens run wild. In fact the few times I’ve been there, I’ve never seen a teen. Maybe it’s because of the expense. Plus they don’t run the typical teen-attraction movies.

For a 7 pm movie on a Thursday night, the movie sold out by 6:30. And you should have seen the groups of women coming in. Most were dressed in their favorite outfits, and of course shoes that would make Carrie proud. The theater was packed - every seat, top to bottom. And I counted a big “2″ men in the theater (brave souls).

The women didn’t just have popcorn and soda. I saw wine by the bottles. There was cheering. There was clapping. And there were sighs… ahhhh

Marketing to women? You bet.

1. This movie gets you excited to spend money. You have to have shoes, bags and the clothes, right? (Time to go shopping this afternoon.)

2. This theater promoted it perfect. Half their theaters were filled with this movie. A new show started every hour on the hour. And yes, they were sold out as of last night.

3. Where else can you go with a group of friends, share a great flick AND have a bottle of wine? Other theaters, take note.

4. You can’t please everyone all the time. Define your target market well, and promote, promote, promote.

5. Women talk, share and build relationships well. They share ideas, and talk about everything (good and bad). Give a woman a great experience, and she brings her friends in droves.