What To Do With A Large Email List

Ask any business person what the hardest thing to do online is and chances are you’ll hear “drive traffic” and “create an email list” at the top of the list.

A website does you know good if you don’t use it to convert people into prospects and clients.

But what do you do when you have a list - a large list - and you’re at the forefront of your industry to build such a list?

That’s what Obama and the Democratic party is now asking.

Obama is running an amazing campaign in the online world, gathering millions of supporters on a variety of social sites. One million people have joined his Facebook account. Near one million accounts have been registered at my.barackobama.com And the lists continue to grow.

But how can you utilize this new technology and have it help you down the road?

“They solved the first challenge, which is: How do you get these people corralled on a list and activated?” Ruffini said of Obama’s campaign. “The question is: What are the action items if he takes the presidency? Is it just to spam Congress, or is it something deeper than that? But it will definitely be a formidable list, no matter how you slice it.”

Read the full article here.

Like so many things about this election, I love following it because of the uncharted territory we’re crossing. And because of my business background, these new issues of what to do with a large email list is even more interesting.