Making Business Out Of A Trend

So you want to go green?

So you want to get rid of your big SUV, and drive more effectively?

Maybe it’s time for a Zipcar.

I’ve seen this type of service before in big cities where most people more around via mass transit. But Zipcar is moving into small communities - which makes me think this is the way of the future.

Sounds like a great deal to me. You can rent a car for $9 an hour or $66 a day - gas, insurance and reserved parking included.

Let’s say you work out of your home and only need a car a couple days of the week. It includes gas and insurance, so you could save hundreds (maybe even thousands) per year. Hmm….

What I liked about this idea was  they’ve taken some of today’s largest issues, and turned it into a business opportunity. Green. High insurance rates. High gas prices. Huge car payments. All can be eliminated with this service.

Of course there is the convenience factor - but if you already have one car at home, and just need the second for those few days when you both have something planned, well, it just makes sense.

To bad they aren’t in Denver yet.

So, back to the business side of it. Every day a new business opportunity presents itself and gives someone the chance to open up a new, successful business. How did I learn about this idea? By following a trend report. I find ideas every day on Google News, magazines, listening to the radio - the opportunities really are endless.

It’s just a matter of listening to the marketplace, and giving them what they want.