How Should You Really Market Your Services?

As marketers, our job is to sell our products and services (or the products and services of our customers.) How do we do that? By setting up a problem, and offering us as the solution.

But any time you have a problem, you have unhappiness. Something in your life isn’t right, or isn’t the best it could be, so you’re out searching for a way to make it better.

The more products and services available, the more unhappiness there must be, right?

As I was blogging today, I came across a great post by Seth Godin on happiness. He stated something that got me thinking.

“What you have doesn’t make you unhappy. What you want does.

And want is created by us, the marketers.”

One of the reasons I quit watching the news is because of all the negativity. I can get the news I need on world events through various sites online - why should I sit through a half hour of negativity?

So maybe the same holds true with marketing. What if we could change it around and sell not from the “want” but from the “growth” factor? Instead of selling to you because something’s missing in your life, what if something could help you grow?

hmmmm…