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25 Sep This post is from from my other blog here Want a lot of great publicity? Play off of what’s happening in your community. Qdoba has a great campaign now on their website, Taste Bud Politics.
Enter their site, and you can vote for your favorite U.S. Presidential candidate. At the same time, tell them if you’re a taco or burrito kind of person. They you can look at the results, and see where you stand. Look at the entire U.S. standings, or state by state. They’ve also placed videos on there, giving away T-shirts to people depending on if they are a taco or burrito. How much did this cost them? Not a lot - just a new web design and the ability to get it out to people that will use it. How much exposure is it getting them? A ton. From videos on YouTube, to writeups in newspapers and trade publications, they are receiving a to of referrals back into their website. Now whether this turns into new customers or not remains to be seen. But it is driving traffic. What can you do to play off current events? 
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