Persuasion - Can You Use Email Effectively?

You’ve been leaving phone messages and playing telephone tag with a top prospect all week. With just a few questions left, you’re sure you can turn this prospect into a client.

Should you continue to try and reach her over the phone?

Or can you effectively answer her questions by email, and convert her without a conversation?

That greatly depends on the type of person she is.

According to one study, email is most effective with those people whom you have a competitive relationship with. If you have a more cooperative relationship, face to face is the best choice.

But as we become more web based, and your client isn’t necessarily in a place for you to meet face to face, its becomes more important to use email effectively.

We live in a visual society.

Email is great - you can answer a lot of questions that way. But what about adding a video? Or a photograph of yourself? Especially if someone likes relationships, the idea of seeing you or listening to you answer a question may help convert them.

Also, post different profiles on social sites, and write a variety of articles and papers on different sites. Rather than just relying on a simple email, connect to a variety of sources online (not just your website and blog) and showcase your knowledge. People like trusting those who build relationships with others. And social sites can easily show how you’re connected to others.