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| Blogs: 1-6 of 6
08 Oct I have tried to join a few websites as a member recently and have been confronted with what seemed like a laborious double opt in process in order to join. This has got me thinking about the value of a double opt in process for a membership based website. Does it help or hinder the cause? Does it add value and if so what and would I use it if I ran a membership based site? Read more...
24 Aug Gone are the days when every time a company wants to make major changes to their website that they need only to consider a complete rebuild. Whilst this has been the mentality of the past, as content management systems have become more advanced there are usually a lot of options to consider before the cost of a complete redevelopment must be worn.
09 Jul Over the last few weeks I have had a few direct approaches to review websites or products on my blog. This method of using blogging influences for companies to gain more informal PR has been growing recently (especially in Australia) however how is it really working for the companies and the bloggers involved?
08 Jul Email marketing as a tactic has been around for many years now and as marketers we have to be careful not to take it for granted. Initially marketers were very careful with the types of emails that were sent to their database, however as email has become more common place I believe it is worthwhile reminding ourselves that we must keep our subscriber’s trust. Email differs from other online tactics in that subscribers provide their email opt in to a company with the expectation that they will receive information requested that is especially meaningful and relevant to them or their preferences. This trust does not come lightly and can be revoked very quickly if those expectations are not met. Email is a one to one medium that has the ability to be personalised and made highly relevant. Like all marketing tactics, email is more appropriate at some times, and not so appropriate at others. I believe it is a marketer’s responsibility to make sure their email content meets the following checklist for every broadcast...
06 Jul If you are planning an email marketing campaign, you may be interested in estimating your potential results and ROI. This will allow you to identify if the proposed activity is likely to meet your targets and objectives whilst also allowing you to calculate the impact on your website traffic, product sales or broader campaign...
03 Jul Putting together an online marketing plan involves a lot of components and one to consider is your estimated return on investment. Whether you are agency-side writing a plan for another company, or company-side writing or receiving that plan, ROI will often be the factor that influences whether the plan gets implemented.
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