october 2007

I revamped a failing Adwords campaign as my first try at PPC. After reading books on strategy and trying different plans, I launched the campaign and it did well in my opinion. Online it looked like my clicks were up as well as my CTR. It also even looked like I was saving money. But when it came down to it, we really weren't having as many impressions. So, I just figured that was because I narrowed down my keywords using the search restrictions (broad, exact, etc). In my opinion, I have a good campaign, just not the conversions I need. Does anyone have any tricks up their sleeves that they would be willing to lend a fledgling Adwords addict like myself?

I just read an article about Twitter so I set up an account. How does this thing work? I can image myself really liking Twitter, but I don't have any friends who have it, and frankly, I don't care that much about what strangers are doing all day. No me gusta.

It's true, I am. A month ago, search engine marketing was foreign to me, and by reading blogs, books and pretty much anything I could get my hands on, I started to gain a better grasp of the principles behind the subject. This site is such a valuable tool for me - I check it every chance I get. So, if anyone has any helpful tips for someone starting out in the field, send them my way!