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Bio
I am an interactive marketing strategist with over 11 years of experience. In my current and previous roles I have managed projects, done hands on development work, created marketing and IT strategy and developed interaction and information architectures for some of the largest CPG and entertainment companies in the world.
I also am called upon to give technology and marketing presentations to marketing and communications organizations as well as clients. My combined IT and marketing knowledge allow me to speak both geek and marketer equally well. I blog at Techno//Marketer.
10 Jun This post is from from my other blog here I was flipping through the Economist the other day (because it exhausts me to try to actually read the whole thing) while I was on the plane and came across this insert in the magazine. I found it quite interesting and wanted to get your take.  
The point of the service is to send a text message to receive alerts when the print publication is hitting newsstands. It's an interesting idea in the promotion of print with digital platforms. Obviously the content strategy is to release at the stands first and then online to keep print subs up. What do you think of this? Would you sign up? Would you want this service for other printed materials? There are a number of magazines that I read but don't subscribe to for which this is an interesting idea.
Technorati Tags: advertising, marketing, Matt Dickman, mobile, SMS, Techno//Marketer, technology, trends
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Profile
Since: Sep 07 
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United States
