 |  | |||||||||||||||||||||
 | ||||||||||||||||||||||
| Blogs: 1-10 of 353
22 Jul This post is from from my other blog here [Note: If you can't see the video that is right up here ^, don't worry! Just click back to the post and you will be able to see it just fine.] This video answers the most popular question (by far) that I get about my videos, how I do my video guided tutorials. You may laugh when you see how easy it is with my pieced-together, DIY solution. But hey, it works. This has a number of other implementations that you may find useful for your business including, but not limited to:
Previous topics: Upcoming topics include:
And remember, on Friday I will answer any questions that you have. To stay in the theme of the week it would be excellent if you provided your questions in video (either on Facebook or on YouTube) and I will edit them in. I will, as always, accept any questions you have by email or by commenting on this post. So start thinking and let me know what's on your mind. I can't wait to hear from you!  To help you stay on top of what is happening in social media, mobile and new marketing you can subscribe to the Techno//Marketer podcast on iTunes. Stay informed and get access to new videos first.
You can watch this and other Techno//Marketer videos on your preferred video channel:
Technorati Tags: conversations, marketing, Matt Dickman, Techno//Marketer, video, tips
21 Jul This post is from from my other blog here [Note: If you can't see the video that is right up here ^, don't worry! Just click back to the post and you will be able to see it just fine.] As I mention in the video I use the built-in camera on my Mac laptop for most of my video work and I use iMovie on the Mac for editing. The reason that I mention Mac is that everything is included out of the box. It's extremely easy to use for beginners and the quality of the end results is fantastic. It's a great setup for the novice and you can easily scale up over time. I also supplement the video work with an HD camera and a Flip video camera that I take with me on trips and to conferences. My mic is a pretty heavy-duty podcasting rig that runs through an M-Audio USB pre-amp. Stay tuned for more! Upcoming topics include:
And remember, on Friday I will answer any questions that you have. To stay in the theme of the week it would be excellent if you provided your questions in video (either on Facebook or on YouTube) and I will edit them in. I will, as always, accept any questions you have by email or by commenting on this post. So start thinking and let me know what's on your mind. I can't wait to hear from you! To help you stay on top of what is happening in social media, mobile and new marketing you can subscribe to the Techno//Marketer podcast on iTunes. Stay informed and get access to new videos first.
You can watch this and other Techno//Marketer videos on your preferred video channel:
Technorati Tags: conversations, marketing, Matt Dickman, Techno//Marketer, video, tips
18 Jul This post is from from my other blog here
17 Jul This post is from from my other blog here [Note: If you can't see the video that is right up here ^, don't worry! Just click back to the post and you will be able to see it just fine.] I use a lot of video on this site to help educate and inform you, my community. Due to that fact I get a lot of questions about video from production to editing. Next week on this blog I am going to produce a series of posts and videos that show how I shoot, manage and publish my video content. Top level topics include:
On Friday I will answer any questions that you have. To stay in the theme of the week it would be excellent if you provided your questions in video (either on Facebook or on YouTube) and I will stream them in and link back to your site. I will, however accept any questions you have by email or by commenting on this post. So start thinking and let me know what's on your mind. I can't wait to hear from you! To help you stay on top of what is happening in social media, mobile and new marketing you can subscribe to the Techno//Marketer podcast on iTunes. Stay informed and get access to new videos first.
You can watch this and other Techno//Marketer videos on your preferred video channel:
Technorati Tags: conversations, marketing, Matt Dickman, Techno//Marketer, video, tips
16 Jul This post is from from my other blog here
I thought the audience was very receptive to the topic and the examples absolutely help out with that. David Meade of Optiem gave a bit of a more technical primer before me and is who I reference in the first few minutes. The presentation is available below as a SlideCast (meaning I have added an voiceover audio track to it) which you can access by hitting the green middle button that looks like this Enjoy!  Upload your own
[Feed readers click through to the post of click the "View" link above.]
If you are interested in having me speak to your company or organization, you can check out my other SlideShare presentations here and feel free to contact me for more information.
Technorati Tags: conversations, customer service, FriendFeed, Identi.ca, marketing, Matt Dickman, micromedia, PR, social media, strategy, Techno//Marketer, technology, trends, Twitter
15 Jul This post is from from my other blog here
The trend with these services is to become more and more distributed and eventually interconnected. I would fully expect Google to implement a common protocol for these services to become universally integrated in the future. For now we'll have to rely on tools like Ping.fm and Summize (which was purchased by Twitter today) to carry out our conversations. [Feed readers please click through to the post if you cannot view the video.] Key Takeaways:
 To help you stay on top of what is happening and to filter the myriad options, you can now subscribe to the Techno//Marketer podcast on iTunes. Get updates in real time when new videos become available.
You can watch this and other Techno//Marketer videos on your video channel of choice:
Technorati Tags: conversations, Inside//Out, marketing, Matt Dickman, micromedia, social media, Summize, Techno//Marketer, technology, trends, Twitter, Identi.ca
15 Jul This post is from from my other blog here
12 Jul This post is from from my other blog here
11 Jul This post is from from my other blog here
With all of its features and its cool interface, there is one part of the new 3G iPhone (which launches today July 11th) that is the most important for marketers. That is GPS. For the first time ever, GPS will be fully integrated on a user-frindly, consumer device. It's intuitive, unlike previous phones where you had to hack to get it to work. Not only that, but the developer SDK allows you, the marketers, to create applications that use this technology. Ask yourself, what would you do differently if you knew exactly where your customers were? Would you create an app that links people together who are physically close? Would you offer messages that were relevant to their present location? Here are a number of options that GPS location adds to the marketing mix unlike any time in the history of marketing. Ask yourself, what would you do differently if you knew exactly where your customers were?Geo-tagging - Now that the device knows where you are, it can add geo-tagging information to almost any data you collect. Shoot a photo at the Grand Canyon and upload it to Flickr and Flickr will pull the geo information and place the photo on the right place on the map. Send a message to Twitter and it could update your location to the nearest city name or even the exact location you're standing (creepy I know). Proximity Awareness - Think about the possibilities of Facebook knowing where you are and where your friends are in real time. Facebook's iPhone app could alert you when any of your contacts are within 1/2 mile of your location. You could private message them to see if they can meet up or send them an SMS message. For marketers, you could create an application (that people opt-in to by installing it) that allows them to receive promotions and offers whenever they are within a radius of a store. If Starbucks hasn't done this already I am not sure what they're waiting for. Users could adjust their radius or disable the messages at any time. Mobile Commerce - This goes hand-in-hand with proximity awareness and is very powerful for marketers. The iPhone will allow easier commerce transactions to happen in a more trusted environment. From the application store to mobile song purchases, if you are serving up relevant, geo-targeted messages you can now follow that through purchase with micro transactions. This takes mobile messaging to a new level of effectiveness for marketing organizations. Localized Search Relationships - Using search on the iPhone is effortless. Now, however, add in the location where the user is standing. Instead of searching for Chipotle and having to scan for the one near you, the phone will present you the closest location, give you the phone number and offer directions (which works like a car's GPS system with turn-by-turn options). Refer back to mobile commerce and apply that to search that is local and it's another way to drive business and conversions. So, what do you think? More and more devices will surely follow suit. Are you ready for location? What value can you add to your customers that would help them adopt your product or service? What can you do before the competition to really set yourself apart? If you're visiting this post on an iPhone check out my iPhone version (hat tip Chris Brogan). Geo-location applications to keep an eye on: Where
Whrrl
Related Posts:
UPDATE: Thanks to Jim Kukral's question I looked for car-based GPS info on the new iPhone and found the following video. Since this video veers away from the Apple device and into the actual AT&T service plan I want to have full disclosure in telling you that AT&T is a Fleishman-Hillard client. Others bloggers are thinking the same thing I am: Technorati Tags: advertising, Facebook, marketing, Matt Dickman, micromedia, mobile, search, social media, Techno//Marketer, technology, trends, widgets, iPhone, Apple, location, geotargeting
11 Jul This post is from from my other blog here
| ||||||||||||||||||||||
Archives | ||||||||||||||||||||||
 |  |
by 
If you use another podcatcher you can 
Yesterday I had the opportunity to speak to the 
. 
Does the world need another Twitter clone? How about thousands of them? 
Undoubtedly the 
