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31 Dec This post is from from my other blog here
Now, every year I sit down in this last week and set goals for the next year. This process takes a mental and emotional investment to make sure the goals are reachable and that I'll be able to successfully achieve them. A couple of days ago, I found a great post by Keith Ferrazzi, author of the outstanding book "Never Eat Alone". Keith's company has put together a simple little Facebook application to help you make and set goals. The part of the post that I like the most is his mention of the S.M.A.R.T. method of goal planning. Specific, Measurable, Attainable, Relevant and Time-bound. Using this method for your goal setting, either for your personal goals or goals for your professional life or even your digital marketing efforts, is extraordinarily helpful. I mentioned Keith's Facebook app (called Goal Post) and I think it's a good example of how to create an tool that users get value from and use the power of the community. If you add the app to your profile it allows you to go in, create goals, set time deadlines and then (this where the community comes into play) you set your accountability buddies. These are friends of yours who you tell your goals and they help to hold you accountable. I think it's quite brilliant and extremely valuable. Another great post I came across the other day was Chris Brogan's "Hitting your target for 2008". He suggests a couple great books and some even better advice. Chris recommends setting 3-5 targets and are attainable. Make these targets into simple maps and post them where you can see them. I hope those two items give you some great thought starters for your goal setting in 2008. I hope you make it your best year yet.
Technorati Tags: Matt Dickman, Techno//Marketer, Chris Brogan, Keith Ferrazzi, goals
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Just a quick note to all of you, my friends, to have a very happy, successful and healthy new year. 2007 was a very rewarding year for me (started the blog and met lots of interesting people). 2008 has some pretty big changes in store for me, but I'll tell you more about that next week. Trust me, it's all good!
