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31 Oct This post is from from my other blog here
31 Oct This post is from from my other blog here
29 Oct This post is from from my other blog here
Single Network with Overlap
The question with the consolidated network idea, in my mind, is the overlap. How do you deal with a co-worker, client or other contact who you know outside and inside the office? Do you want the client (no matter how close you are) seeing your weekend party images or images of "your friends" going back to homecoming and doing keg stands? That is the real trick with segmenting the overlap. Separate Networks with Overlap
The main issue with this segmented approach is, again, the overlap. If you have professional friends on Facebook who you have professional contact with, you have to go to LinkedIn and invite them there as well. The same thing happens in LinkedIn where you have to go to Facebook to invite those you have social contact with. In the end, I don't think this is an either/or situation. I think that this plays out at the individual level. Personally, I keep these two networks in sync manually and, in the end, they blur together for me. I don't post anything too personal on Facebook so I'll connect with anybody. LinkedIn is set up to do more with my information from a professional point of view. I can search companies, see who is connected easily, etc. Facebook needs to build these tools in to truly compete at the professional level. The next generation of professional may use their Facebook network as the end-all, pro/social network where they do everything. So how do you distinguish between the two? Do you actual patrol the people who you ...
29 Oct This post is from from my other blog here
Single Network with Overlap
The question with the consolidated network idea, in my mind, is the overlap. How do you deal with a co-worker, client or other contact who you know outside and inside the office? Do you want the client (no matter how close you are) seeing your weekend party images or images of "your friends" going back to homecoming and doing keg stands? That is the real trick with segmenting the overlap. Separate Networks with Overlap
The main issue with this segmented approach is, again, the overlap. If you have professional friends on Facebook who you have professional contact with, you have to go to LinkedIn and invite them there as well. The same thing happens in LinkedIn where you have to go to Facebook to invite those you have social contact with. In the end, I don't think this is an either/or situation. I think that this plays out at the individual level. Personally, I keep these two networks in sync manually and, in the end, they blur together for me. I don't post anything too personal on Facebook so I'll connect with anybody. LinkedIn is set up to do more with my information from a professional point of view. I can search companies, see who is connected easily, etc. Facebook needs to build these tools in to truly compete at the professional level. The next generation of professional may use their Facebook network as the end-all, pro/social network where they do everything. So how do you distinguish between the two? Do you actual patrol the people who you ...
26 Oct This post is from from my other blog here
[Feed readers please click through to the post if you cannot see the video.] Inside the video:
And in other news:
26 Oct This post is from from my other blog here
[Feed readers please click through to the post if you cannot see the video.] Inside the video:
And in other news:
25 Oct This post is from from my other blog here
What you are streaming is your attention and so I am re-terming this attention-casting. My attention-casting locations look at what I post on this blog, what I bookmark on del.icio.us, the videos I add to YouTube, the items from other people's feeds (350+) that I think are important, photos I take and add to Flickr and items I digg on Digg.com. All of these feeds, when combined in chronological order, tell you what has my attention at that moment and lets you see trends as they happen. The latest stream that I've created is on Twitter under the username TechnoMarketer. This feed is the best way to see what I think is important in the world of social media in close to real-time. If you decide to follow me there you'll know within 30 minutes when I:
One problem with this, and my biggest point of contention, is that this is one-way communication. Because these are aggregated from other services, there is little chance of feedback unless you come back from the original source. I do, however, think that there is value here is being able to see what I think is important almost immediately if you want to stay up to date on news and trends in new media and marketing. What do you think? Is it valuable to you? Do you like to get information in one big chunk like my Buzz Friday posts?
Technorati Tags: marketing, Matt Dickman, Techno//Marketer, attention-casting
25 Oct This post is from from my other blog here
What you are streaming is your attention and so I am re-terming this attention-casting. My attention-casting locations look at what I post on this blog, what I bookmark on del.icio.us, the videos I add to YouTube, the items from other people's feeds (350+) that I think are important, photos I take and add to Flickr and items I digg on Digg.com. All of these feeds, when combined in chronological order, tell you what has my attention at that moment and lets you see trends as they happen. The latest stream that I've created is on Twitter under the username TechnoMarketer. This feed is the best way to see what I think is important in the world of social media in close to real-time. If you decide to follow me there you'll know within 30 minutes when I:
One problem with this, and my biggest point of contention, is that this is one-way communication. Because these are aggregated from other services, there is little chance of feedback unless you come back from the original source. I do, however, think that there is value here is being able to see what I think is important almost immediately if you want to stay up to date on news and trends in new media and marketing. What do you think? Is it valuable to you? Do you like to get information in one big chunk like my Buzz Friday posts?
Technorati Tags: marketing, Matt Dickman, Techno//Marketer, attention-casting
24 Oct This post is from from my other blog here
24 Oct This post is from from my other blog here
23 Oct This post is from from my other blog here
The new version makes a step in the right direction. You can absolutely see a bit of Facebook UI influence and the advertising real estate has decreased by around 30% (in my estimation). The page uses more white space and puts more emphasis on making it feel more my own. The advertising is still way too prominent across the entire site, there is a complete lack of balance that I believe is one element of the exile of people from MySpace to Facebook. Here are the old and new designs side-by-side. I've highlighted the personal space on the pages.
Old version MySpace is still the king of traffic at almost 4 times that of Facebook, but Facebook is growing much more rapidly. I think one of the ways that MySpace could try to stop the flood is to focus more on the users. Whether that is in NewsCorp's plans is doubtful. So what do you think?
Technorati Tags: marketing, Matt Dickman, MySpace, social networks, Techno//Marketer, User Interface Design
23 Oct This post is from from my other blog here
The new version makes a step in the right direction. You can absolutely see a bit of Facebook UI influence and the advertising real estate has decreased by around 30% (in my estimation). The page uses more white space and puts more emphasis on making it feel more my own. The advertising is still way too prominent across the entire site, there is a complete lack of balance that I believe is one element of the exile of people from MySpace to Facebook. Here are the old and new designs side-by-side. I've highlighted the personal space on the pages.
Old version MySpace is still the king of traffic at almost 4 times that of Facebook, but Facebook is growing much more rapidly. I think one of the ways that MySpace could try to stop the flood is to focus more on the users. Whether that is in NewsCorp's plans is doubtful. So what do you think?
Technorati Tags: marketing, Matt Dickman, MySpace, social networks, Techno//Marketer, User Interface Design
23 Oct This post is from from my other blog here
Last Friday I took an Inside//Out look at social news community Digg.com by showing you what it looked like and went over the key functionality. In this edition of whiteboard session, I want to dig (pun intended) into how the system works as a community to add value to the users. This functionality has been copied by many sites (Netscape.com was and recently shifted away from it) and is a good model to keep in the back of your mind for the future. If you know of any topics, acronyms, technobabble or other sites you would like to see covered in a future post, please drop me an email.  To help you stay on top of what is happening and to filter the myriad options, you can now subscribe to the Techno//Marketer podcast on iTunes. Get updates in real time when new videos become available.
You can watch this and other Techno//Marketer videos on your video channel of choice:
Technorati Tags: Digg, marketing, MarketingProfs, Matt Dickman, social media, Techno//Marketer, user generated content, whiteboard//session
23 Oct This post is from from my other blog here
Last Friday I took an Inside//Out look at social news community Digg.com by showing you what it looked like and went over the key functionality. In this edition of whiteboard session, I want to dig (pun intended) into how the system works as a community to add value to the users. This functionality has been copied by many sites (Netscape.com was and recently shifted away from it) and is a good model to keep in the back of your mind for the future. If you know of any topics, acronyms, technobabble or other sites you would like to see covered in a future post, please drop me an email. To help you stay on top of what is happening and to filter the myriad options, you can now subscribe to the Techno//Marketer podcast on iTunes. Get updates in real time when new videos become available.
You can watch this and other Techno//Marketer videos on your video channel of choice:
Technorati Tags: Digg, marketing, MarketingProfs, Matt Dickman, social media, Techno//Marketer, user generated content, whiteboard//session
23 Oct This post is from from my other blog here
23 Oct This post is from from my other blog here
20 Oct This post is from from my other blog here
From MarketingProfs: This video is geared to give you a visual overview, tell you why you should (or shouldn’t) care about Digg, and give you broad analysis of how the technology could help in other situations. You don’t have to sign up for 50 different networks, just let me do it and guide you through the latest, hottest options around. I am sure that many of you have heard the name or see the tags around the internet and at the bottom of every blog post. Digg is a social news aggregator that relies on the community of “Diggers” to filter, share and vote on the top news. The site is categorized, but remains largely geared toward technical audiences. Users of the site submit content by clicking on the Digg icon or submitting it through the site itself. Users add a description of the content along with the URL and tags for reference. Freshly "Dugg" content filters to an “upcoming” area where other users vote it up. Content that has a lot of diggs in a short amount of time move toward the home page at a faster pace (diggs*velocity=popularity). Here is an Inside//Out look at Digg.com: Key takeaways for marketers:
Look for a new Whiteboard//Session video Monday where I cover how Digg actually works. If you have anything you would like to see featured in the future send me an email. To help you stay on top of what is happening and to filter the myriad options, you can now subscribe to the Techno//Marketer podcast on iTunes. Get updates in real time when new videos become available.
You can watch this and other Techno//Marketer videos on your video channel of choice:
Technorati Tags: Digg, Inside//Out, marketing, MarketingProfs, Matt Dickman, social media, Techno//Marketer, technology, user generated content
20 Oct This post is from from my other blog here
From MarketingProfs: This video is geared to give you a visual overview, tell you why you should (or shouldn’t) care about Digg, and give you broad analysis of how the technology could help in other situations. You don’t have to sign up for 50 different networks, just let me do it and guide you through the latest, hottest options around. I am sure that many of you have heard the name or see the tags around the internet and at the bottom of every blog post. Digg is a social news aggregator that relies on the community of “Diggers” to filter, share and vote on the top news. The site is categorized, but remains largely geared toward technical audiences. Users of the site submit content by clicking on the Digg icon or submitting it through the site itself. Users add a description of the content along with the URL and tags for reference. Freshly "Dugg" content filters to an “upcoming” area where other users vote it up. Content that has a lot of diggs in a short amount of time move toward the home page at a faster pace (diggs*velocity=popularity). Here is an Inside//Out look at Digg.com: Key takeaways for marketers:
Look for a new Whiteboard//Session video Monday where I cover how Digg actually works. If you have anything you would like to see featured in the future send me an email. To help you stay on top of what is happening and to filter the myriad options, you can now subscribe to the Techno//Marketer podcast on iTunes. Get updates in real time when new videos become available.
You can watch this and other Techno//Marketer videos on your video channel of choice:
Technorati Tags: Digg, Inside//Out, marketing, MarketingProfs, Matt Dickman, social media, Techno//Marketer, technology, user generated content
19 Oct This post is from from my other blog here
It's been a couple of weeks since I did a proper Buzz Friday post so here it is. Enjoy! [Feed readers please click through to the post if you cannot see the video.] Inside the video:
And in other news:
19 Oct This post is from from my other blog here
It's been a couple of weeks since I did a proper Buzz Friday post so here it is. Enjoy! [Feed readers please click through to the post if you cannot see the video.] Inside the video:
And in other news:
19 Oct This post is from from my other blog here
You can get real-time updates from this conference at my Twitter account. Welcome from Robert Frank, KSU Senior VP and Provost KSU has created their communication college to merge mass comm, journalist, comm, etc. to one curriculum to get students to hit the ground running. Creating partnerships with technology companies to conduct research.
This is leading to a user-centric fluid media lifestyle. Barriers to entry are lowering and will continue in next 3-5 years. Media companies will see an upheaval. New media companies must drive new strategies. Divergent paths will be forged. Drivers of change. Devices, access, content innovation and buyer and consumer behavior shifts. These are predicated on the devices. The next inflection point will be around 3G+ mobile and broadband, connected devices. As far as broadband is concerned, cable-to-home has the most US capacity. WiMAX has the most capacity in wireless, but is slow compared to the wired options. A song download from iTunes on wired access is <1 minute. The same song would take 33 minutes on WiMAX. Primetime TV shift to digital is opening doors for other media. Outcomes include show willingness of consumers to pay, increase total consumption, creates piracy alternatives, shift downstream demand, challenge funding models (PPV) and opening service providers. YouTube traffic bigger than MTV.com. New models are shifting the revenue streams. iTunes = more revenue to the creator, YouTube = 100% to creator. Business models and leading players are shifting to user contributed open platforms. traditional media is stuck in professional, proprietary quadrant. MySpace uniques in January 2007 close to Super Bowl viewership. Spending is not following the shift to new platforms. Four prime business models:
Proprietary networks can either open up or shift to include more user generated content to move models. This shift can lead to more attention, first-hand learning and user intimacy and refresh their brand. Traditional creators need to figure out how to leverage these changes to capitalize on the changes from a strategic perspective. Music industry prime example of waiting and doing nothing. Ad spending will change as well. TV spending will take the ...
19 Oct This post is from from my other blog here
You can get real-time updates from this conference at my Twitter account. Welcome from Robert Frank, KSU Senior VP and Provost KSU has created their communication college to merge mass comm, journalist, comm, etc. to one curriculum to get students to hit the ground running. Creating partnerships with technology companies to conduct research.
This is leading to a user-centric fluid media lifestyle. Barriers to entry are lowering and will continue in next 3-5 years. Media companies will see an upheaval. New media companies must drive new strategies. Divergent paths will be forged. Drivers of change. Devices, access, content innovation and buyer and consumer behavior shifts. These are predicated on the devices. The next inflection point will be around 3G+ mobile and broadband, connected devices. As far as broadband is concerned, cable-to-home has the most US capacity. WiMAX has the most capacity in wireless, but is slow compared to the wired options. A song download from iTunes on wired access is <1 minute. The same song would take 33 minutes on WiMAX. Primetime TV shift to digital is opening doors for other media. Outcomes include show willingness of consumers to pay, increase total consumption, creates piracy alternatives, shift downstream demand, challenge funding models (PPV) and opening service providers. YouTube traffic bigger than MTV.com. New models are shifting the revenue streams. iTunes = more revenue to the creator, YouTube = 100% to creator. Business models and leading players are shifting to user contributed open platforms. traditional media is stuck in professional, proprietary quadrant. MySpace uniques in January 2007 close to Super Bowl viewership. Spending is not following the shift to new platforms. Four prime business models:
Proprietary networks can either open up or shift to include more user generated content to move models. This shift can lead to more attention, first-hand learning and user intimacy and refresh their brand. Traditional creators need to figure out how to leverage these changes to capitalize on the changes from a strategic perspective. Music industry prime example of waiting and doing nothing. Ad spending will change as well. TV spending will take the ...
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by 
One of the most talked about points of contention in social networking to date is the idea of separating personal and professional networks. I've heard this from friends in the industry as well as from non-marketing friends. My industry friends all have an opinion. They, mostly, have all moved to Facebook and have limited interaction with LinkedIn. I don't, however, think this speaks for the majority of people as evidenced by my non-marketing friends who work in a variety of fields from non-profit, office equipment and financial services. They're just starting to connect with LinkedIn (the social networking primer?) and Facebook is a buzzword about as far away from them as the moon ("It's for kids").
Like I said, I have heard both sides of this story. Facebook, for example, is betting on the fact that you will consolidate all of your contacts (professional and personal) into one network. Further, they're releasing a way for people to group their contacts into personal and professional groups to aid you in this separation. (Note that it would be impossible to use LinkedIn as a social network in the way Facebook operates.)
On the other side of the coin sits LinkedIn. They don't want to be your social network, they want to be your professional network. LinkedIn is betting that a physical separation between social and professional is how people want to keep things. LinkedIn is very professionally focused, image-light and keeps out-of-office banter to a minimum. 
Here is a look at what is happening across social media and new marketing this week. If there is anything that you would like to see in this post or if you have something you think is Buzz-worthy please drop me an 
I received an email from the MySpace crew the other day informing me that they were working on a new profile look-and-feel. I've had a lot of issues with MySpace's design, 
My latest 
If you use another podcatcher you can 
I am attending, and live blogging from, the Kent State University Media Mindsets Conference today. Nice speaker list on tap today. Among them Joshua Green from the MIT Convergence Culture Consortium, Hollis Towns the Executive Editor of the Cincinnati Enquirer and Bill Stewart of IBM Digital Media. I will be updating this post through the day and cross-posting it to my agency's blog 
Keynote from Bill Stewart, IBM Digital Media
"Creative destruction - trends and directions of new and traditional media companies"
Devices drive innovation through history. These devices + the internet are breaking through walls. iPod in Music, World of Warcraft in video games, Netflix downloads in movie rentals and IM/VoIP in communications.