september 2007

This post is from from my other blog here

I saw this video on the Strobist blog. It's a great speech by commercial photographer Chase Jarvis at a NYC Photoshelter meeting. (I am an amateur photographer always looking to learn more.) His talk about the world of photography 2.0 echoes what is happening in the marketing industry. In fact, it shows the breadth of how these tools and networks we're creating to connect individuals are impacting the world at large.

Here is Chase's video (this is 55 minutes long, but worth the view):

Chase outlines some "universals" in his presentation. Here they are and how I think they apply to marketers around the world:

1. Hard work: This is a given. Hard work and experimentation is the only way to get ahead. Some parts of Web2.0 enable laziness, but the people who put there head down and work hard will leap ahead.
2. Passion: This is the crucial ingredient for me. If you work hard for something you're not passionate about, you're not getting ahead you're losing. Find your passion and use the technology to convey and leverage it.
3. Personal style: This does apply to marketers. It's called branding. For marketers, this is the personal interaction, the support, the design, the UI, the logo, etc. It all comes together into a personal style.
4. People: The core of business and certainly of Web2.0. The community, the U in UGC and the social networks are all made up of people. Take this away and there is no 2.0.
5. Business: To me this gets to the business models. You have to have a knowledge of what makes business work. It's the only way you can turn that on its head, re-invent everything and change the world.
6. Unconventional: Another tenet of Web2.0. Things that were unconventional a couple of years ago are mainstream. It's all about looking for the next unconventional thing to think about.
7. Give Back: I love this. Giving back is something I practice on and off line. There are lots of ways to give back. Join an organization, donate money, donate time, become a mentor or use a forum like blogging to share what you know to make the whole community smarter.

Besides the DJ he has live mixing during his speech (phenomenally cool), I think Chase really gets the 2.0 movement. He's all about sharing what's made him a success and in turn is helping the next generation. He's not afraid of sabotaging his business, because he's using pieces of Web2.0 to be seen as a thought leader and visionary. Once somebody reaches that level, people turn to them and engage them MUCH more often than another person who holds their information tight to their vest.

Share, learn, grow. That's Web2.0. (And photography 2.0 too.)

Technorati Tags: marketing, Matt Dickman, photography, social media, Techno//Marketer, user generated content, video, Web2.0, Chase Jarvisp, Photography2.0

This post is from from my other blog here

• It’s MINDBLOGGING today! « Arun Rajagopal Arun has scored another huge success by helping to get the Age of Conversation into the Dubai-based Khaleej Times ‘Weekend’ magazine. Pictures from the Flickr group were used to add authors quickly to the story. (tags: arun ageofconversation ebook)

This post is from from my other blog here

Here is a look at what is happening across social media and new marketing this week. If there is anything that you would like to see in this post or if you have something you think is Buzz-worthy please drop me an email or leave a comment on this post. I want to make this as beneficial for you as I can.

Buzz Friday is also available as part of the Techno//Marketer Podcast on iTunes. Click here to subscribe and take the Buzz to go.

It's been a couple of weeks since I did a proper Buzz Friday post so here it is. Enjoy!

[Feed readers please click through to the post if you cannot see the video.]

Inside the video:

• Firebrands launched a preview of their 24 hour, best of advertising network that will span online and mobile. More on this when it releases.
• Arun Rajagopal reports that the Age of Conversation has made the cover story of the Dubai-based Khaleej Times ‘Weekend’ magazine! Go Arun!
• Sean Scott points to a cool new Google widget that Starbucks has built. It allows you to see the locations near you and invite others to meet you there.

And in other news:

• CK and David Reich point out a new service from Pudding Media where they listen to your conversation, discern what you're talking about and then send you ads in email after your call. They claim not to record any info, but it seems a little creepy to me.
• David Armano has a very insightful piece on why execs are having a hard time in the world of new media.
• You know those crazy "Will It Blend" videos on YouTube? Well, they've increased BlendTech's sales five times over. No TV, no print, no radio. Just the power of people.
• Apple is entering into a firestorm with the new iPhone update. The update has seemingly rendered hundreds of unlocked iPhones useless. This wouldn't be a problem if these people weren't the most zealous Apple fans around.
• The WSJ has a story about CBS's new online video initiative. The site will offer shows as well as short-form videos a la YouTube.
• Microsoft has launched a new shopping search system with user ratings built in.
• Toad reminds us again that "Your Brand Is Not My Friend" in this post. Can't wait to read his inaugural MarketingProfs post on Monday.
• I loved this post from the blog Buenos Aires Spotting. The world's first reverse marathon was run on September 8th through Parque Centenario. Runners used CDs fixed to hats to see what was behind them.
• Steve Rubel is at it again. He's moving his whole online life and the mining of data into Gmail. Can't wait to see where he takes this and how he manipulates the data to add value.
• Joost announced a partnership with MLB. I still wonder who cares about this? Is anybody actually using Joost? Other services are delivering the same experience through a web browser without the annoying application.
• Mack points out some excellent examples of why companies need to care about social ...

This post is from from my other blog here

Not a day goes by when I don't see complex technical terms thrown around in media press or on blogs. I often wonder if the average marketer knows what half of these terms mean. This new series is aimed at graphically illustrating (this is where the whiteboard comes into play) complex terms in ways that normal, non-geek people can understand.

First up is the API. One of the core tenets of Web2.0 is the idea around "open APIs", you've no doubt heard it before. API stands for Application Programming Interface and is really pretty simple when you break it down. Here is my whiteboard video that explains the process.

[Feed readers please click through to the post if you cannot see the video.]

Key takeaways:

• APIs open up and regulate a library of data and services that you can access
• APIs are controlled to give and deny access depending on your permissions
• Marketers only need to know what's available in the library, not how to get it back (that's the technology person's job)
• Mashups are applications that use these APIs to get and combine data from multiple sources

Is there a term that's confusing you? Do your tech guys like to show you up and you want a little revenge? Email me or leave me a comment with the buzzwords that you would like to see explained in a similar post in the future. Also, let me know if you have ways I can improve on this concept for new posts.

To help you stay on top of what is happening and to filter myriad options, you can now subscribe to the Techno//Marketer podcast on iTunes and get updates in real time.

If you use another reader/podcatcher you can grab my podcast RSS feed here.

You can always watch this and other Techno//Marketer videos on your video channel of choice:       

Technorati Tags: marketing, Matt Dickman, Techno//Marketer, technology, video, Web2.0, API, whiteboard//session, whiteboard

This post is from from my other blog here

Following up on yesterday's Yahoo Mash video, here is a look at Google's Orkut social network. There are a lot of similarities between the two search giants as they try to find their place in the social media universe.

Orkut is a little more refined and has more community hooks to join groups, etc. It lacks, however, the integration with third party applications like Facebook, MySpace and even Mash. The functionality in Orkut is pretty basic and requires some more advanced editing to really personalize the content. Orkut also suffers from a bit of identity confusion and sits at the "pro-social" (part social, part professional) divide.

Check out Google's Orkut: [Feed readers please click through to the post for the video.]

Key takeaways:

• As with Mash, enable people to do cool stuff and get out of their way!
• Find out where your target audience is and focus there (Facebook, MySpace, Mash, etc.) - don't get sucked in to the hype of one network over another
• If you're looking to build on the platform, you will need to wait until Google opens this up
• Future hooks into outside content sources could make or break Orkut as network consolidation starts setting in
• Expect Google to make some moves around this network to bring its content into one place and allow users to even further customize their branded search experience

Related Videos:

• First//Look: Yahoo Mash (beta)
• Inside//Out: Facebook
• Inside//Out: MySpace
• Inside//Out: Twitter
• Inside//Out: LinkedIn

To help you stay on top of what is happening and to filter the myriad options, you can now subscribe to the Techno//Marketer podcast on iTunes. Get updates in real time when new videos become available.

If you use another podcatcher you can grab my podcast RSS feed here.

You can watch this and other Techno//Marketer videos on your video channel of choice:       

Technorati Tags: interactive marketing, LinkedIn, marketing, Matt Dickman, MySpace, social media, social networks, Techno//Marketer, Twitter, user generated content, Web2.0, Yahoo, Yahoo!, Mash

This post is from from my other blog here

For big media companies, social networks are like lawyers. Everybody has one. The newest company to release a dedicated social network into beta is Yahoo. It's interesting to note that Yahoo has had all of the pieces of a truly engaging social network platform for as long as I can remember. Message boards, Answers, Flickr, MyYahoo!, etc. all operated independently of each other in the past. Yahoo has recently made moves to consolidate properties and is leveraging it's Yahoo ID system as a single sign-on for all of the sites.

Mash is still in beta. That being said, it has a way to go to catch up to the interactivity and personalization of MySpace and Facebook. This beta is hard to personalize, doesn't pull in RSS feeds with consistency and has few plugins from developers (because it is in beta). I would love to see Yahoo use some of it's own UI tools to make the experience better all around. Right now it appears very stripped down way (not in a good, Facebook-esque way).

Yahoo's long-term property acquisition and convergence strategy should help this network gain traction. They will need to determine what a user's forward facing presence is in the system and then let people build on that. For example, I have a Mash profile, MyYahoo profile, Flickr Profile, etc. That's too many for one entity and I could see Mash serving as a mid-range solution for doing some consolidation to make user's lives easier.

Check out my First//Look at the Mash beta: [Feed readers please click through to the post for the video.]

Key takeaways:

• Enable people to do cool stuff and get out of their way!
• Find out where your target audience is and focus there (Facebook, MySpace, Mash, etc.) - don't get sucked in to the hype of one network over another
• Try to add value to each and every interaction
• Personalization is key. Let people feel like they own the space and make doing this as easy as possible
• Leverage user generated content sources within the partner network to add more value (something that Yahoo/Google are better positioned to offer vs. Facebook and to some extent MySpace)

Related Videos:

• Inside//Out: Facebook
• Inside//Out: MySpace
• Inside//Out: Twitter
• Inside//Out: LinkedIn

To help you stay on top of what is happening and to filter the myriad options, you can now subscribe to the Techno//Marketer podcast on iTunes. Get updates in real time when new videos become available.

If you use another podcatcher you can grab my podcast RSS feed here.

You can watch this and other Techno//Marketer videos on your video channel of choice:       

Technorati Tags: interactive marketing, LinkedIn, marketing, Matt Dickman, MySpace, social media, social networks, Techno//Marketer, Twitter, user generated content, Web2.0, Yahoo, Yahoo!, Mash

This post is from from my other blog here

• Sketchcast.com Record a "whiteboard"esque screen cast and provide audio. (tags: blogging collaboration communication)

This post is from from my other blog here

Dopplr is a social network that I've been trying to join for a while, but invites have been few and far between. It's a highly focused, social travel site. Users plot their future travel plans and then share that information with their friends and family. The larger the network the more valuable this service will become. People in the same city at the same time (who would have previously missed each other) will be able to make arrangements to meet up. It's also a great way just to let people know where you are and where you're going. I know my mom would use that service to know where I am traveling.

Check out the video for a quick tour of dopplr. [Feed readers click through if you cannot see the video.]

This is a hyper-targeted network with zero advertising. I am not sure what the business model is to keep things moving forward, but the geo-targeting and personalized marketing options here are huge. I do think that for dopplr to reach it's full potential they should build out onto other networks. I would find it easier to use if I could log into Facebook or MySpace or Bebo and find my existing friends instead of trying to re-add my network by hand.

If you have a site that you would like me to profile on First//Look, send me an email or leave a comment on this post.

Previous First//Look installments:

• Microsoft's Tafiti (beta)
• Pownce (alpha)
• Google Street View

Technorati Tags: marketing, Matt Dickman, social networks, Techno//Marketer, dopplr

This post is from from my other blog here

• Rough Type: Nicholas Carr's Blog: Thank you, Dave Winer Nick Carr points out Dave Winer's post. Let's stick with the term "social network" and lose "social graph". I couldn't agree more. (tags: socialnetworking)

This post is from from my other blog here

• How local companies are doing business in Second Life -- Newsday.com Greg Verdino is interviewed in NY Newsday on how he uses Second Life to be more efficient in business. They used my "Second Life for Marketers" video to help illustrate these points. (tags: Newsday Verdino Dickman SecondLife Crayon)

This post is from from my other blog here

Here is a look at what is happening across social media and new marketing this week. If there is anything that you would like to see in this post or if you have something you think is Buzz-worthy please drop me an email or leave a comment on this post. I want to make this as beneficial for you as I can.

Buzz Friday is also available as part of the Techno//Marketer Podcast on iTunes. Click here to subscribe and take the Buzz to go.

It's been a couple of weeks since I did a proper Buzz Friday post so here it is. Enjoy!

[Feed readers please click through to the post if you cannot see the video.]

Inside the video:

• Marc Ecko purchased Barry Bonds home run ball #756 and is allowing people from around the world to vote on it. (also covered on my company's blog)
• Many are reporting that the WSJ may open its content for free to the world. This is the shining example of paid content success. What could this mean for newspapers and magazines everywhere? Is ad revenue from impressions more profitable than the subscriber model?
• Emoticons [def] turned 25 today :)
• Iain Tait points out that O2, the iPhone carrier in the UK, does not support Macs. I think that's completely hilarious and something Apple better fix quickly.

And in other news:

• Google Adsense launched a mobile version which I'll be keeping an eye on
• Google's presentation software is now part of Google docs. Still has some work to catch Apple's Keynote, but could replace PowerPoint readily.
• Microsoft's Tafiti search engine (which I profiled a while back) took on the look of Halo 3 for an advertisement.
• Andy Marken writes on the death of the PR handler on Marketing Profs and Neil Veinberg adds great, personal points to the discussion.
• TechCrunch 40 was held this week and Mint.com came out on top.
• Brian Clark outlines 10 mental blocks to creative thinking.
• Kevin Dugan reports on Nike's approach to media relations. Lots of good advice here.
• Tangerine Toad points out Google's launch of a print ad creation tool. Could this lead to the death of small, local agencies?
• John Moore outlines Dell's social media approach (or, how to change your social perception) from Austin Social Media Club.
• Thomas Hawk goes through his guidelines for photo walking (one of my favorite things to do).
• Is the difference between a visionary and a nutjob determined in brain activity? Ben McConnell points out an interesting study.
• A man broke the world record for the longest phone call (40 hours). Would not like to have been on the other end of that one.
• Gianandrea makes a superb case for why Italy should have been among the first companies to get the iPhone in Europe. I agree with him.
• Unique visitors to Facebook in Europe grew 422% in the past year making it the fastest growing network.
• Critical Mass has launched their new blog "Experience Matters" and with bloggers like David Armano and Scott Weisbrod on board it's one to watch.
• Digg's made some recent moves to become more of a ...

This post is from from my other blog here

Yesterday I had the pleasure of meeting some of my blogging heros in person. This is something that I've done before with other groups of friends and this experience was equally powerful. I was able to spend an afternoon with David Armano, Herb Sawyer, Rohit Bhargava and Noah Brier as they were giving a presentation at PROMO Live in Chicago.

The funny thing about meeting people in person after engaging with them in the blogosphere is you have a relationship you instantly pick up on. There is no awkward introduction or uncomfortable pauses. You almost know how they'll sound through their "blog voice" and you have a ton of ideas to chat about, experiences to share and learning to do. Each of the guys pictured above were gracious, humble and smart as hell.

Their presentation is embedded below. Each came at the same topic in a unique way. Enjoy!

This applies to companies who decide a blog is a strategic way to connect with customers. You create a dialog online that translates instantly offline. You have a connection that is deep and personal (if done right), but on the other hand a misstep could have more dmaging, long-term impact.

A blog's not right for everyone. You have to:

• Have something to say
• Want to say it
• Say it often and uniquely
• Say it in your own voice
• Want to listen
• Actually listen (active listening)
• Respond proactively with the customer in mind

Who would you like to meet that you've interacted with? Have you met people offline and found the same connections?

Technorati Tags: David Armano, marketing, Matt Dickman, social media, Techno//Marketer, Rohit Bhargava, Noah Brier, Herb Sawyer

This post is from from my other blog here

Yesterday I had the pleasure of meeting some of my blogging heros in person. This is something that I've done before with other groups of friends and this experience was equally powerful. I was able to spend an afternoon with David Armano, Herb Sawyer, Rohit Bhargava and Noah Brier as they were giving a presentation at PROMO Live in Chicago.

The funny thing about meeting people in person after engaging with them in the blogosphere is you have a relationship you instantly pick up on. There is no awkward introduction or uncomfortable pauses. You almost know how they'll sound through their "blog voice" and you have a ton of ideas to chat about, experiences to share and learning to do. Each of the guys pictured above were gracious, humble and smart as hell.

Their presentation is embedded below. Each came at the same topic in a unique way. Enjoy!

This applies to companies who decide a blog is a strategic way to connect with customers. You create a dialog online that translates instantly offline. You have a connection that is deep and personal (if done right), but on the other hand a misstep could have more dmaging, long-term impact.

A blog's not right for everyone. You have to:

• Have something to say
• Want to say it
• Say it often and uniquely
• Say it in your own voice
• Want to listen
• Actually listen (active listening)
• Respond proactively with the customer in mind

Who would you like to meet that you've interacted with? Have you met people offline and found the same connections?

Technorati Tags: David Armano, marketing, Matt Dickman, social media, Techno//Marketer, Rohit Bhargava, Noah Brier, Herb Sawyer

This post is from from my other blog here

The iPhone, by most accounts has been a huge success, created unparalleled gadget-envy and has signaled a shift in the US mobile handset market. I've seen a lot of companies riding this wave of popularity and, subsequently, have released exclusive iPhone sites (Six Apart and Facebook to name two). These sites are physically formatted for the device, use specific technology and won't work on most other handsets.

From a mobile marketing strategy view I think this begs the question, should you design a site just for the iPhone? My answer is "it depends". Unless you work for Apple, designing for the iPhone should be part of a larger mobile strategy. Focusing on the iPhone alone isn't an effective way to move in the mobile space. Let's put this in perspective.

Here are the global numbers for some of the larger mobile device manufacturers for their last reported fiscal quarter.

Apple | 1 million units reported

Nokia | 100.5 million units Samsung | 37.4 million units Motorola | 35.5 million units Sony Ericsson | 24.9 million units LG | 19.1 million units Blackberry | 2.4 million units

Given this global perspective, I think it's pretty clear that focusing only on the iPhone is short-sighted. Those other companies all use devices that have little in common with the Apple device. The web browsers range from Opera to IE mobile. Some allows JavaScript and some don't. The web 2.0 effects you can pull off on the iPhone kill other devices.

That being said, designing an iPhone-only version of a product or site is a way to reach the young, hip, early adopters that the product attracts. More and more phones will start to shift to model themselves after the iPhone, but that could take a couple of years to come to market in mass. In the meantime, the iPhone can be a great addition to the mobile mix, but don't put all of your eggs in that iBasket.

Technorati Tags: Apple, marketing, Matt Dickman, mobile, mobile devices, mobile marketing, Techno//Marketer, iPhone

This post is from from my other blog here

The iPhone, by most accounts has been a huge success, created unparalleled gadget-envy and has signaled a shift in the US mobile handset market. I've seen a lot of companies riding this wave of popularity and, subsequently, have released exclusive iPhone sites (Six Apart and Facebook to name two). These sites are physically formatted for the device, use specific technology and won't work on most other handsets.

From a mobile marketing strategy view I think this begs the question, should you design a site just for the iPhone? My answer is "it depends". Unless you work for Apple, designing for the iPhone should be part of a larger mobile strategy. Focusing on the iPhone alone isn't an effective way to move in the mobile space. Let's put this in perspective.

Here are the global numbers for some of the larger mobile device manufacturers for their last reported fiscal quarter.

Apple | 1 million units reported

Nokia | 100.5 million units Samsung | 37.4 million units Motorola | 35.5 million units Sony Ericsson | 24.9 million units LG | 19.1 million units Blackberry | 2.4 million units

Given this global perspective, I think it's pretty clear that focusing only on the iPhone is short-sighted. Those other companies all use devices that have little in common with the Apple device. The web browsers range from Opera to IE mobile. Some allows JavaScript and some don't. The web 2.0 effects you can pull off on the iPhone kill other devices.

That being said, designing an iPhone-only version of a product or site is a way to reach the young, hip, early adopters that the product attracts. More and more phones will start to shift to model themselves after the iPhone, but that could take a couple of years to come to market in mass. In the meantime, the iPhone can be a great addition to the mobile mix, but don't put all of your eggs in that iBasket.

Technorati Tags: Apple, marketing, Matt Dickman, mobile, mobile devices, mobile marketing, Techno//Marketer, iPhone

This post is from from my other blog here

I stumbled across a couple of interesting tools today (via Steve Rubel) on the Microsoft Ad Center lab site. These are in beta, but from what I see there are some interesting implications for marketers. Microsoft is using their extensive search and traffic data (terabytes of 1's and 0's) to help predict user profiles and behaviors.

Demographics prediction - This tool allows you to enter a URL or search query and it will tell you what the demographic (sex and age) breakdown is. Major trends are highlighted in the search results. Here are some examples from social media:

• Twitter - Male oriented (58%) <18 (25%)
• Facebook - Female oriented (60%) 18-24 (63%)
• MySpace - Female oriented (60%) 18-24 (37%)
• Bebo - Female (71%) <18 (39%)

Commercial intent - This is a type of research I've not seen before, but I think is very valuable. This predictive analysis ventures to show how purchase-ready users are when visiting certain websites or using certain search queries. Try out your site and compare with your competitors. Check your keyword buys against this search as well. The results are broken down into three categories 1) non-commercial, 2) commercial-informational and 3) commercial-transactional. Here are some example sites and search terms with their respective results:

• Apple.com - 41% commercial
• Bestbuy.com - 57% commercial
• Target.com - 44% commercial
• "phone" - 86% commercial
• "recipes" - 7% commercial
• "tape" - 78% commercial

These services are in beta and should only be used for secondary research and trend analysis, but I think this clearly shows where all of this search data we generate can help marketers eliminate waste. I'd love to get your opinion on how accurate the data looks. From what I can tell it's pretty impressive and I've already gleaned some insights for customers and future posts.

This post is from from my other blog here

I stumbled across a couple of interesting tools today (via Steve Rubel) on the Microsoft Ad Center lab site. These are in beta, but from what I see there are some interesting implications for marketers. Microsoft is using their extensive search and traffic data (terabytes of 1's and 0's) to help predict user profiles and behaviors.

Demographics prediction - This tool allows you to enter a URL or search query and it will tell you what the demographic (sex and age) breakdown is. Major trends are highlighted in the search results. Here are some examples from social media:

• Twitter - Male oriented (58%) <18 (25%)
• Facebook - Female oriented (60%) 18-24 (63%)
• MySpace - Female oriented (60%) 18-24 (37%)
• Bebo - Female (71%) <18 (39%)

Commercial intent - This is a type of research I've not seen before, but I think is very valuable. This predictive analysis ventures to show how purchase-ready users are when visiting certain websites or using certain search queries. Try out your site and compare with your competitors. Check your keyword buys against this search as well. The results are broken down into three categories 1) non-commercial, 2) commercial-informational and 3) commercial-transactional. Here are some example sites and search terms with their respective results:

• Apple.com - 41% commercial
• Bestbuy.com - 57% commercial
• Target.com - 44% commercial
• "phone" - 86% commercial
• "recipes" - 7% commercial
• "tape" - 78% commercial

These services are in beta and should only be used for secondary research and trend analysis, but I think this clearly shows where all of this search data we generate can help marketers eliminate waste. I'd love to get your opinion on how accurate the data looks. From what I can tell it's pretty impressive and I've already gleaned some insights for customers and future posts.

This post is from from my other blog here

Here is a look at what is happening across social media and new marketing this week. If there is anything that you would like to see in this post or if you have something you think is Buzz-worthy please drop me an email or leave a comment on this post. I want to make this as beneficial for you as I can.

Buzz Friday is also available as part of the Techno//Marketer Podcast on iTunes. Click here to subscribe and take the Buzz to go.

[Feed readers please click through to the post if you cannot see the video.]

In the video:

• Ad Age goes a little bi-polar
• Get Satisfaction receives $1.3 million for crowd sourcing help
• Google turns 10

I'll add the normal links tomorrow when I get back in town and have a chance to catch up.

Top Five Web2.0 Movers of the Week (using Alexa data)

1. Prosper
2. Ning
3. ClipMarks
4. 37 Signals
5. Meetup

More

Top Ten Marketing Blogs from Viral Garden

1. Seth's blog
2. Gaping Void
3. Duct Tape Marketing
4. Logic + Emotion
5. Search Engine Guide
6. Diva Marketing
7. What's Next
8. Daily Fix
9. Drew's Marketing Minute
10. Influential Marketing

View the top full top 25

Top Ten Marketing Blogs from the AdAge Power 150

1. Seth Godin
2. Micro Persuasion
3. Search Engine Watch
4. Online Marketing Blog
5. Pronet Advertising
6. Search Engine Land
7. Adrants
8. Marketing Pilgrim
9. Adverblog
10. Publishing 2.0

View the full list here

Top 5 "Viral" Videos This Week

1. Leave Britney Alone - SCARY!
2. Britney Spears on VMAs
3. Pavoratti - Nessun Dorma
4. Internet People
5. Miss Teen USA

More

To help you stay on top of what is happening and to filter the myriad options, you can now subscribe to the Techno//Marketer podcast on iTunes. Get updates in real time when new videos become available.

If you use another podcatcher you can grab my podcast RSS feed here.

You can watch this and other Techno//Marketer videos on your video channel of choice:       

Technorati Tags: trends, buzz, buzzfriday, matt dickman, Techno//Marketer

This post is from from my other blog here

Here is a look at what is happening across social media and new marketing this week. If there is anything that you would like to see in this post or if you have something you think is Buzz-worthy please drop me an email or leave a comment on this post. I want to make this as beneficial for you as I can.

Buzz Friday is also available as part of the Techno//Marketer Podcast on iTunes. Click here to subscribe and take the Buzz to go.

[Feed readers please click through to the post if you cannot see the video.]

In the video:

• Ad Age goes a little bi-polar
• Get Satisfaction receives $1.3 million for crowd sourcing help
• Google turns 10

I'll add the normal links tomorrow when I get back in town and have a chance to catch up.

Top Five Web2.0 Movers of the Week (using Alexa data)

1. Prosper
2. Ning
3. ClipMarks
4. 37 Signals
5. Meetup

More

Top Ten Marketing Blogs from Viral Garden

1. Seth's blog
2. Gaping Void
3. Duct Tape Marketing
4. Logic + Emotion
5. Search Engine Guide
6. Diva Marketing
7. What's Next
8. Daily Fix
9. Drew's Marketing Minute
10. Influential Marketing

View the top full top 25

Top Ten Marketing Blogs from the AdAge Power 150

1. Seth Godin
2. Micro Persuasion
3. Search Engine Watch
4. Online Marketing Blog
5. Pronet Advertising
6. Search Engine Land
7. Adrants
8. Marketing Pilgrim
9. Adverblog
10. Publishing 2.0

View the full list here

Top 5 "Viral" Videos This Week

1. Leave Britney Alone - SCARY!
2. Britney Spears on VMAs
3. Pavoratti - Nessun Dorma
4. Internet People
5. Miss Teen USA

More

To help you stay on top of what is happening and to filter the myriad options, you can now subscribe to the Techno//Marketer podcast on iTunes. Get updates in real time when new videos become available.

If you use another podcatcher you can grab my podcast RSS feed here.

You can watch this and other Techno//Marketer videos on your video channel of choice:       

Technorati Tags: trends, buzz, buzzfriday, matt dickman, Techno//Marketer

This post is from from my other blog here

The OurThreads concept is one that I've been waiting to emerge from this Web 2.0, community-centered era we're in. Social shopping. OurThreads serves a couple different audiences, but uses fashion as the common thread (pardon the pun). Our Threads allows users to add their favorite items to their virtual closet, surf other people's closets and favorite items and allows users to sell and trade clothing between each other.

Check out the video: [Feed readers click through to the post if you cannot see the video.]

What they're doing right:

• Build on the social nature of shopping
• Build on personal expression of fashion
• Cool way to interact with other people interested in fashion
• Nice personal commerce options and user-generated ads to buy/sell/trade
• Interesting boutique shop tie-ins

Opportunity to improve:

• The site needs a little more AJAX/Dynamic data to make the experience easier
• Carry though the closet idea to make it more like real life
• Make it easier to load in new items
• Add social shopping sidebar to chat with others and get advice

Overall this is a great site for those interested in fashion and trends and it's still early in their release so I would foresee them making modifications as more content is added and more users jump on board. I'll keep an eye on them as time elapses.

Technorati Tags: experience design, interactive marketing, marketing, Matt Dickman, social media, Techno//Marketer, trends, user generated content, Web2.0, web2.0formarketers, OurThreads