15th may 2008

I've been a swamped this week with travel and work, but I wanted to make sure that I gave a shout out to Noah Brier's excellent new project called Brand Tags. The ideas is brilliantly simple. Noah built a system that presents users with a logo of a company and asks them to type in the first term that comes to mind. He then creates a tag cloud (where terms with more entries appear larger in size) to show all of the results for each company.

Here is an example of the output for Heineken beer (Interestingly enough a large number of people think Heineken is a German brewed beer.)

What I love about this is the focus on one simple idea and the incredibly valuable insights that can be gained for the companies in the mix. It's a way to use the crowdsourcing concept to get a better idea of what your customers think about your company. There are quite a number of brands in the mix so check out the site and let me know your thoughts.

Noah also wrote a great post about how he created and iterated through the development of Brand Tags. It's a great read if you're interested in rapid development of a software product in nearly real time.

Technorati Tags: branding, marketing, Matt Dickman, social media, Techno//Marketer, Noah Brier, brand tags