 |  | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
30 Jul This post is from from my other blog here As I prep the final video installment in video week here on the blog I wanted to share some shining examples of video at its best. The following should serve as examples of what to consider when you look at the power of video and what it brings to the table from an informational, branding and education point of view. Enjoy. Gary Vaynerchuk - Wine Library TV If Gary doesn't make you want to get up and create video content then you may be hopeless. His enthusiasm is off the charts, his knowledge of wine is incredible and the content follows suit. He has created an empire in the wine industry, his posts average 200-300 comments and people love him. His honesty and authenticity should serve as role models for us all. Ask a Ninja Yes this is more comedic, but these guys have created a character, a loyal following and a merchandise business to back up the demand. BlendTec - Will It Blend Will It Blend is one of the best examples of a company realizing the potential of the video space, choosing to fully engage in a valuable way and letting the conversation happen organically. BlendTec makes a line of high-end, powerful blenders. They're so powerful that you can blend everything from a leaf rake to a crowbar to an iPhone. They stay extremely relevant by looking at trends in social media and creating content around it. When Weezer's "Pork and Beans" video took off on YouTube, BlendTec created a video. BMW - BMW Films This is from a few years ago, but BMW's creation of webisodes to promote their cars in the format of short films took the Web by storm. This video featuring thier M5 sedan and Madonna was the most popular. It's engaging, showcases the product and is absolutely memorable. BMW - GINA concept car Not to harp on BMW, but they absolutely grasp the power of video. While most companies hide their innovations and forward thinking, BMW uses video to position themselves as thought leaders and true innovators. Check out this video featuring their new concept car, GINA. Do you hide your innovations or showcase them? These are just a few examples, but I hope they bring you inspiration in your thinking about video as a viable, powerful medium. What companies are doing video that you enjoy or get value from? Let me know! If you missed the first videos in the series you can find them here:  To help you stay on top of what is happening in social media, mobile and new marketing you can subscribe to the Techno//Marketer podcast on iTunes. Stay informed and get access to new videos first.
Technorati Tags: conversations, marketing, Matt Dickman, Techno//Marketer, video, tips
30 Jul This post is from from my other blog here As I prep the final video installment in video week here on the blog I wanted to share some shining examples of video at its best. The following should serve as examples of what to consider when you look at the power of video and what it brings to the table from an informational, branding and education point of view. Enjoy. Gary Vaynerchuk - Wine Library TV If Gary doesn't make you want to get up and create video content then you may be hopeless. His enthusiasm is off the charts, his knowledge of wine is incredible and the content follows suit. He has created an empire in the wine industry, his posts average 200-300 comments and people love him. His honesty and authenticity should serve as role models for us all. Ask a Ninja Yes this is more comedic, but these guys have created a character, a loyal following and a merchandise business to back up the demand. BlendTec - Will It Blend Will It Blend is one of the best examples of a company realizing the potential of the video space, choosing to fully engage in a valuable way and letting the conversation happen organically. BlendTec makes a line of high-end, powerful blenders. They're so powerful that you can blend everything from a leaf rake to a crowbar to an iPhone. They stay extremely relevant by looking at trends in social media and creating content around it. When Weezer's "Pork and Beans" video took off on YouTube, BlendTec created a video. BMW - BMW Films This is from a few years ago, but BMW's creation of webisodes to promote their cars in the format of short films took the Web by storm. This video featuring thier M5 sedan and Madonna was the most popular. It's engaging, showcases the product and is absolutely memorable. BMW - GINA concept car Not to harp on BMW, but they absolutely grasp the power of video. While most companies hide their innovations and forward thinking, BMW uses video to position themselves as thought leaders and true innovators. Check out this video featuring their new concept car, GINA. Do you hide your innovations or showcase them? These are just a few examples, but I hope they bring you inspiration in your thinking about video as a viable, powerful medium. What companies are doing video that you enjoy or get value from? Let me know! If you missed the first videos in the series you can find them here: To help you stay on top of what is happening in social media, mobile and new marketing you can subscribe to the Techno//Marketer podcast on iTunes. Stay informed and get access to new videos first.
Technorati Tags: conversations, marketing, Matt Dickman, Techno//Marketer, video, tips
24 Jul This post is from from my other blog here [Note: If you can't see the video that is right up here ^, don't worry! Just click back to the post and you will be able to see it just fine.] Distribution of content is one of the most potentially overwhelming areas of video creation. Many people talk about content overload in today's information economy, but information distribution is an equal challenge. Putting content in front of the largest potential audience takes time and energy.
Finally, I upload the video into Facebook. This hits my friends and peers that use the service to keep track of what I have going on. More and more commentary has been coming back through Facebook over the past couple of months. Other video hosting opportunities abound in different niche sites out there. Everyone is looking for quality content and you should be looking for quality editors. Previous topics: Upcoming topics include:
And remember, tomorrow I will answer any questions that you have. To stay in the theme of the week it would be excellent if you provided your questions in video (either on Facebook or on YouTube) and I will edit them in. I will, as always, accept any questions you have by email or by commenting on this post. So start thinking and let me know what's on your mind. I can't wait to hear from you! To help you stay on top of what is happening in social media, mobile and new marketing you can subscribe to the Techno//Marketer podcast on iTunes. Stay informed and get access to new videos first.
You can watch this and other Techno//Marketer videos on your preferred video channel:
Technorati Tags: conversations, marketing, Matt Dickman, Techno//Marketer, video, tips
24 Jul This post is from from my other blog here [Note: If you can't see the video that is right up here ^, don't worry! Just click back to the post and you will be able to see it just fine.] Distribution of content is one of the most potentially overwhelming areas of video creation. Many people talk about content overload in today's information economy, but information distribution is an equal challenge. Putting content in front of the largest potential audience takes time and energy.
Finally, I upload the video into Facebook. This hits my friends and peers that use the service to keep track of what I have going on. More and more commentary has been coming back through Facebook over the past couple of months. Other video hosting opportunities abound in different niche sites out there. Everyone is looking for quality content and you should be looking for quality editors. Previous topics: Upcoming topics include:
And remember, tomorrow I will answer any questions that you have. To stay in the theme of the week it would be excellent if you provided your questions in video (either on Facebook or on YouTube) and I will edit them in. I will, as always, accept any questions you have by email or by commenting on this post. So start thinking and let me know what's on your mind. I can't wait to hear from you! To help you stay on top of what is happening in social media, mobile and new marketing you can subscribe to the Techno//Marketer podcast on iTunes. Stay informed and get access to new videos first.
You can watch this and other Techno//Marketer videos on your preferred video channel:
Technorati Tags: conversations, marketing, Matt Dickman, Techno//Marketer, video, tips
24 Jul This post is from from my other blog here [Note: If you can't see the video that is right up here ^, don't worry! Just click back to the post and you will be able to see it just fine.] Once you have captured your video (either from a camera or from a software program like iShowU) you need to edit it down and add any final touches that you want. iMovie is the program that I use for my editing, but there are many solutions out there. These drag-and-drop systems make it very user friendly and the quality of the transitions and titles make the end product look professional. Previous topics: Upcoming topics include:
And remember, on Friday I will answer any questions that you have. To stay in the theme of the week it would be excellent if you provided your questions in video (either on Facebook or on YouTube) and I will edit them in. I will, as always, accept any questions you have by email or by commenting on this post. So start thinking and let me know what's on your mind. I can't wait to hear from you! To help you stay on top of what is happening in social media, mobile and new marketing you can subscribe to the Techno//Marketer podcast on iTunes. Stay informed and get access to new videos first.
You can watch this and other Techno//Marketer videos on your preferred video channel:
Technorati Tags: conversations, marketing, Matt Dickman, Techno//Marketer, video, tips
24 Jul This post is from from my other blog here [Note: If you can't see the video that is right up here ^, don't worry! Just click back to the post and you will be able to see it just fine.] Once you have captured your video (either from a camera or from a software program like iShowU) you need to edit it down and add any final touches that you want. iMovie is the program that I use for my editing, but there are many solutions out there. These drag-and-drop systems make it very user friendly and the quality of the transitions and titles make the end product look professional. Previous topics: Upcoming topics include:
And remember, on Friday I will answer any questions that you have. To stay in the theme of the week it would be excellent if you provided your questions in video (either on Facebook or on YouTube) and I will edit them in. I will, as always, accept any questions you have by email or by commenting on this post. So start thinking and let me know what's on your mind. I can't wait to hear from you! To help you stay on top of what is happening in social media, mobile and new marketing you can subscribe to the Techno//Marketer podcast on iTunes. Stay informed and get access to new videos first.
You can watch this and other Techno//Marketer videos on your preferred video channel:
Technorati Tags: conversations, marketing, Matt Dickman, Techno//Marketer, video, tips
22 Jul This post is from from my other blog here [Note: If you can't see the video that is right up here ^, don't worry! Just click back to the post and you will be able to see it just fine.] This video answers the most popular question (by far) that I get about my videos, how I do my video guided tutorials. You may laugh when you see how easy it is with my pieced-together, DIY solution. But hey, it works. This has a number of other implementations that you may find useful for your business including, but not limited to:
Previous topics: Upcoming topics include:
And remember, on Friday I will answer any questions that you have. To stay in the theme of the week it would be excellent if you provided your questions in video (either on Facebook or on YouTube) and I will edit them in. I will, as always, accept any questions you have by email or by commenting on this post. So start thinking and let me know what's on your mind. I can't wait to hear from you! To help you stay on top of what is happening in social media, mobile and new marketing you can subscribe to the Techno//Marketer podcast on iTunes. Stay informed and get access to new videos first.
You can watch this and other Techno//Marketer videos on your preferred video channel:
Technorati Tags: conversations, marketing, Matt Dickman, Techno//Marketer, video, tips
22 Jul This post is from from my other blog here [Note: If you can't see the video that is right up here ^, don't worry! Just click back to the post and you will be able to see it just fine.] This video answers the most popular question (by far) that I get about my videos, how I do my video guided tutorials. You may laugh when you see how easy it is with my pieced-together, DIY solution. But hey, it works. This has a number of other implementations that you may find useful for your business including, but not limited to:
Previous topics: Upcoming topics include:
And remember, on Friday I will answer any questions that you have. To stay in the theme of the week it would be excellent if you provided your questions in video (either on Facebook or on YouTube) and I will edit them in. I will, as always, accept any questions you have by email or by commenting on this post. So start thinking and let me know what's on your mind. I can't wait to hear from you! To help you stay on top of what is happening in social media, mobile and new marketing you can subscribe to the Techno//Marketer podcast on iTunes. Stay informed and get access to new videos first.
You can watch this and other Techno//Marketer videos on your preferred video channel:
Technorati Tags: conversations, marketing, Matt Dickman, Techno//Marketer, video, tips
21 Jul This post is from from my other blog here [Note: If you can't see the video that is right up here ^, don't worry! Just click back to the post and you will be able to see it just fine.] As I mention in the video I use the built-in camera on my Mac laptop for most of my video work and I use iMovie on the Mac for editing. The reason that I mention Mac is that everything is included out of the box. It's extremely easy to use for beginners and the quality of the end results is fantastic. It's a great setup for the novice and you can easily scale up over time. I also supplement the video work with an HD camera and a Flip video camera that I take with me on trips and to conferences. My mic is a pretty heavy-duty podcasting rig that runs through an M-Audio USB pre-amp. Stay tuned for more! Upcoming topics include:
And remember, on Friday I will answer any questions that you have. To stay in the theme of the week it would be excellent if you provided your questions in video (either on Facebook or on YouTube) and I will edit them in. I will, as always, accept any questions you have by email or by commenting on this post. So start thinking and let me know what's on your mind. I can't wait to hear from you! To help you stay on top of what is happening in social media, mobile and new marketing you can subscribe to the Techno//Marketer podcast on iTunes. Stay informed and get access to new videos first.
You can watch this and other Techno//Marketer videos on your preferred video channel:
Technorati Tags: conversations, marketing, Matt Dickman, Techno//Marketer, video, tips
21 Jul This post is from from my other blog here [Note: If you can't see the video that is right up here ^, don't worry! Just click back to the post and you will be able to see it just fine.] As I mention in the video I use the built-in camera on my Mac laptop for most of my video work and I use iMovie on the Mac for editing. The reason that I mention Mac is that everything is included out of the box. It's extremely easy to use for beginners and the quality of the end results is fantastic. It's a great setup for the novice and you can easily scale up over time. I also supplement the video work with an HD camera and a Flip video camera that I take with me on trips and to conferences. My mic is a pretty heavy-duty podcasting rig that runs through an M-Audio USB pre-amp. Stay tuned for more! Upcoming topics include:
And remember, on Friday I will answer any questions that you have. To stay in the theme of the week it would be excellent if you provided your questions in video (either on Facebook or on YouTube) and I will edit them in. I will, as always, accept any questions you have by email or by commenting on this post. So start thinking and let me know what's on your mind. I can't wait to hear from you! To help you stay on top of what is happening in social media, mobile and new marketing you can subscribe to the Techno//Marketer podcast on iTunes. Stay informed and get access to new videos first.
You can watch this and other Techno//Marketer videos on your preferred video channel:
Technorati Tags: conversations, marketing, Matt Dickman, Techno//Marketer, video, tips
18 Jul This post is from from my other blog here
18 Jul This post is from from my other blog here
17 Jul This post is from from my other blog here [Note: If you can't see the video that is right up here ^, don't worry! Just click back to the post and you will be able to see it just fine.] I use a lot of video on this site to help educate and inform you, my community. Due to that fact I get a lot of questions about video from production to editing. Next week on this blog I am going to produce a series of posts and videos that show how I shoot, manage and publish my video content. Top level topics include:
On Friday I will answer any questions that you have. To stay in the theme of the week it would be excellent if you provided your questions in video (either on Facebook or on YouTube) and I will stream them in and link back to your site. I will, however accept any questions you have by email or by commenting on this post. So start thinking and let me know what's on your mind. I can't wait to hear from you! To help you stay on top of what is happening in social media, mobile and new marketing you can subscribe to the Techno//Marketer podcast on iTunes. Stay informed and get access to new videos first.
You can watch this and other Techno//Marketer videos on your preferred video channel:
Technorati Tags: conversations, marketing, Matt Dickman, Techno//Marketer, video, tips
17 Jul This post is from from my other blog here [Note: If you can't see the video that is right up here ^, don't worry! Just click back to the post and you will be able to see it just fine.] I use a lot of video on this site to help educate and inform you, my community. Due to that fact I get a lot of questions about video from production to editing. Next week on this blog I am going to produce a series of posts and videos that show how I shoot, manage and publish my video content. Top level topics include:
On Friday I will answer any questions that you have. To stay in the theme of the week it would be excellent if you provided your questions in video (either on Facebook or on YouTube) and I will stream them in and link back to your site. I will, however accept any questions you have by email or by commenting on this post. So start thinking and let me know what's on your mind. I can't wait to hear from you! To help you stay on top of what is happening in social media, mobile and new marketing you can subscribe to the Techno//Marketer podcast on iTunes. Stay informed and get access to new videos first.
You can watch this and other Techno//Marketer videos on your preferred video channel:
Technorati Tags: conversations, marketing, Matt Dickman, Techno//Marketer, video, tips
16 Jul This post is from from my other blog here
I thought the audience was very receptive to the topic and the examples absolutely help out with that. David Meade of Optiem gave a bit of a more technical primer before me and is who I reference in the first few minutes. The presentation is available below as a SlideCast (meaning I have added an voiceover audio track to it) which you can access by hitting the green middle button that looks like this Enjoy!  Upload your own
[Feed readers click through to the post of click the "View" link above.]
If you are interested in having me speak to your company or organization, you can check out my other SlideShare presentations here and feel free to contact me for more information.
Technorati Tags: conversations, customer service, FriendFeed, Identi.ca, marketing, Matt Dickman, micromedia, PR, social media, strategy, Techno//Marketer, technology, trends, Twitter
16 Jul This post is from from my other blog here
I thought the audience was very receptive to the topic and the examples absolutely help out with that. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
by 
If you use another podcatcher you can 
Fortunately for us, services like 
When you're creating video content, alternate distribution points should be on your mind. I use a podcast file hosting service called 
Yesterday I had the opportunity to speak to the 
.