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27 Aug This post is from from my other blog here Recently, a couple of product launches have caught my attention and I noticed them (100%) because of social media. I saw them on blogs, through my feeds, in Twitter messages and on Facebook. I did NOT see them on TV, in a newspaper/magazine/billboard or even on a traditional website. A year ago, that may not have been the case.
27 Aug This post is from from my other blog here Recently, a couple of product launches have caught my attention and I noticed them (100%) because of social media. I saw them on blogs, through my feeds, in Twitter messages and on Facebook. I did NOT see them on TV, in a newspaper/magazine/billboard or even on a traditional website. A year ago, that may not have been the case.
27 Aug This post is from from my other blog here
This year's book is destined to be even more spectacular. 275 authors are taking part in this new conversation, "why don't people get it?". Personally I wrote about the evolution of business models in the new digital economy. I can't wait to read the rest of the author's views. Check out the amazing list of authors below: Adrian Ho, Aki Spicer, Alex Henault, Amy Jussel, Andrew Odom, Andy Nulman, Andy Sernovitz, Andy Whitlock, Angela Maiers, Ann Handley, Anna Farmery, Armando Alves, Arun Rajagopal, Asi Sharabi, Becky Carroll, Becky McCray, Bernie Scheffler, Bill Gammell, Bob LeDrew, Brad Shorr, Brandon Murphy, Branislav Peric, Brent Dixon, Brett Macfarlane, Brian Reich, C.C. Chapman, Cam Beck, Casper Willer, Cathleen Rittereiser, Cathryn Hrudicka, Cedric Giorgi, Charles Sipe, Chris Kieff, Chris Cree, Chris Wilson, Christina Kerley (CK), C.B. Whittemore, Chris Brown, Connie Bensen, Connie Reece, Corentin Monot, Craig Wilson, Daniel Honigman, Dan Schawbel, Dan Sitter, Daria Radota Rasmussen, Darren Herman, Dave Davison, David Armano, David Berkowitz, David Koopmans, David Meerman Scott, David Petherick, David Reich, David Weinfeld, David Zinger, Deanna Gernert, Deborah Brown, Dennis Price, Derrick Kwa, Dino Demopoulos, Doug Haslam, Doug Meacham, Doug Mitchell, Douglas Hanna, Douglas Karr, Drew McLellan, Duane Brown, Dustin Jacobsen, Dylan Viner, Ed Brenegar, Ed Cotton, Efrain Mendicuti, Ellen Weber, Eric Peterson, Eric Nehrlich, Ernie Mosteller, Faris Yakob, Fernanda Romano, Francis Anderson, Gareth Kay, Gary Cohen, Gaurav Mishra, Gavin Heaton, Geert Desager, George Jenkins, G.L. Hoffman, Gianandrea Facchini, Gordon Whitehead, Greg Verdino, Gretel Going & Kathryn Fleming, Hillel Cooperman, Hugh Weber, J. Erik Potter, James Gordon-Macintosh, Jamey Shiels, Jasmin Tragas, Jason Oke, Jay Ehret, Jeanne Dininni, Jeff De Cagna, Jeff Gwynne & Todd Cabral, Jeff Noble, Jeff Wallace, Jennifer Warwick, Jenny Meade, Jeremy Fuksa, Jeremy Heilpern, Jeroen Verkroost, Jessica Hagy, Joanna Young, Joe Pulizzi, John Herrington, John Moore, John Rosen, John Todor, Jon Burg, Jon Swanson, Jonathan Trenn, Jordan Behan, Julie Fleischer, Justin Foster, Karl Turley, Kate Trgovac, Katie Chatfield, Katie Konrath, Kenny Lauer, Keri Willenborg, Kevin Jessop, Kristin Gorski, Lewis Green, Lois Kelly, Lori Magno, Louise Manning, Luc Debaisieux, Mario Vellandi, Mark Blair, Mark Earls, Mark Goren, Mark Hancock, Mark Lewis, Mark McGuinness, Matt Dickman, Matt J. McDonald, Matt Moore, Michael Karnjanaprakorn, Michelle Lamar, Mike Arauz, Mike McAllen, Mike Sansone, Mitch Joel, Neil Perkin, Nettie Hartsock, Nick Rice, Oleksandr Skorokhod, Ozgur Alaz, Paul Chaney, Paul Hebert, Paul Isakson, Paul McEnany, Paul Tedesco, Paul Williams, Pet Campbell, Pete Deutschman, Peter Corbett, Phil Gerbyshak, Phil Lewis, Phil Soden, Piet Wulleman, Rachel Steiner, Sreeraj Menon, Reginald Adkins, Richard Huntington, Rishi Desai, Robert Hruzek, Roberta Rosenberg, Robyn McMaster, Roger von Oech, Rohit Bhargava, Ron Shevlin, Ryan Barrett, Ryan Karpeles, Ryan Rasmussen, Sam Huleatt, Sandy Renshaw, Scott Goodson, Scott Monty, Scott Townsend, Scott White, Sean Howard, Sean Scott, Seni Thomas, Seth Gaffney, Shama Hyder, Sheila Scarborough, Sheryl Steadman, Simon Payn, Sonia Simone, Spike Jones, Stanley Johnson, Stephen Collins, Stephen Landau, Stephen Smith, Steve Bannister, Steve Hardy, Steve Portigal, Steve Roesler, Steven Verbruggen, Steve Woodruff, Sue Edworthy, Susan Bird, Susan Gunelius, Susan Heywood, Tammy Lenski, Terrell Meek, Thomas Clifford, Thomas Knoll, Tim Brunelle, Tim Connor, Tim Jackson, Tim Mannveille, Tim Tyler, Timothy Johnson, Tinu Abayomi-Paul, Toby Bloomberg, Todd Andrlik, Troy Rutter, Troy Worman, Uwe Hook, Valeria Maltoni, Vandana Ahuja, Vanessa DiMauro, Veronique Rabuteau, Wayne Buckhanan, William Azaroff, Yves Van Landeghem
Technorati Tags: marketing, Matt Dickman, Techno//Marketer, ageofconversation
27 Aug This post is from from my other blog here
This year's book is destined to be even more spectacular. 275 authors are taking part in this new conversation, "why don't people get it?". Personally I wrote about the evolution of business models in the new digital economy. I can't wait to read the rest of the author's views. Check out the amazing list of authors below: Adrian Ho, Aki Spicer, Alex Henault, Amy Jussel, Andrew Odom, Andy Nulman, Andy Sernovitz, Andy Whitlock, Angela Maiers, Ann Handley, Anna Farmery, Armando Alves, Arun Rajagopal, Asi Sharabi, Becky Carroll, Becky McCray, Bernie Scheffler, Bill Gammell, Bob LeDrew, Brad Shorr, Brandon Murphy, Branislav Peric, Brent Dixon, Brett Macfarlane, Brian Reich, C.C. Chapman, Cam Beck, Casper Willer, Cathleen Rittereiser, Cathryn Hrudicka, Cedric Giorgi, Charles Sipe, Chris Kieff, Chris Cree, Chris Wilson, Christina Kerley (CK), C.B. Whittemore, Chris Brown, Connie Bensen, Connie Reece, Corentin Monot, Craig Wilson, Daniel Honigman, Dan Schawbel, Dan Sitter, Daria Radota Rasmussen, Darren Herman, Dave Davison, David Armano, David Berkowitz, David Koopmans, David Meerman Scott, David Petherick, David Reich, David Weinfeld, David Zinger, Deanna Gernert, Deborah Brown, Dennis Price, Derrick Kwa, Dino Demopoulos, Doug Haslam, Doug Meacham, Doug Mitchell, Douglas Hanna, Douglas Karr, Drew McLellan, Duane Brown, Dustin Jacobsen, Dylan Viner, Ed Brenegar, Ed Cotton, Efrain Mendicuti, Ellen Weber, Eric Peterson, Eric Nehrlich, Ernie Mosteller, Faris Yakob, Fernanda Romano, Francis Anderson, Gareth Kay, Gary Cohen, Gaurav Mishra, Gavin Heaton, Geert Desager, George Jenkins, G.L. Hoffman, Gianandrea Facchini, Gordon Whitehead, Greg Verdino, Gretel Going & Kathryn Fleming, Hillel Cooperman, Hugh Weber, J. Erik Potter, James Gordon-Macintosh, Jamey Shiels, Jasmin Tragas, Jason Oke, Jay Ehret, Jeanne Dininni, Jeff De Cagna, Jeff Gwynne & Todd Cabral, Jeff Noble, Jeff Wallace, Jennifer Warwick, Jenny Meade, Jeremy Fuksa, Jeremy Heilpern, Jeroen Verkroost, Jessica Hagy, Joanna Young, Joe Pulizzi, John Herrington, John Moore, John Rosen, John Todor, Jon Burg, Jon Swanson, Jonathan Trenn, Jordan Behan, Julie Fleischer, Justin Foster, Karl Turley, Kate Trgovac, Katie Chatfield, Katie Konrath, Kenny Lauer, Keri Willenborg, Kevin Jessop, Kristin Gorski, Lewis Green, Lois Kelly, Lori Magno, Louise Manning, Luc Debaisieux, Mario Vellandi, Mark Blair, Mark Earls, Mark Goren, Mark Hancock, Mark Lewis, Mark McGuinness, Matt Dickman, Matt J. McDonald, Matt Moore, Michael Karnjanaprakorn, Michelle Lamar, Mike Arauz, Mike McAllen, Mike Sansone, Mitch Joel, Neil Perkin, Nettie Hartsock, Nick Rice, Oleksandr Skorokhod, Ozgur Alaz, Paul Chaney, Paul Hebert, Paul Isakson, Paul McEnany, Paul Tedesco, Paul Williams, Pet Campbell, Pete Deutschman, Peter Corbett, Phil Gerbyshak, Phil Lewis, Phil Soden, Piet Wulleman, Rachel Steiner, Sreeraj Menon, Reginald Adkins, Richard Huntington, Rishi Desai, Robert Hruzek, Roberta Rosenberg, Robyn McMaster, Roger von Oech, Rohit Bhargava, Ron Shevlin, Ryan Barrett, Ryan Karpeles, Ryan Rasmussen, Sam Huleatt, Sandy Renshaw, Scott Goodson, Scott Monty, Scott Townsend, Scott White, Sean Howard, Sean Scott, Seni Thomas, Seth Gaffney, Shama Hyder, Sheila Scarborough, Sheryl Steadman, Simon Payn, Sonia Simone, Spike Jones, Stanley Johnson, Stephen Collins, Stephen Landau, Stephen Smith, Steve Bannister, Steve Hardy, Steve Portigal, Steve Roesler, Steven Verbruggen, Steve Woodruff, Sue Edworthy, Susan Bird, Susan Gunelius, Susan Heywood, Tammy Lenski, Terrell Meek, Thomas Clifford, Thomas Knoll, Tim Brunelle, Tim Connor, Tim Jackson, Tim Mannveille, Tim Tyler, Timothy Johnson, Tinu Abayomi-Paul, Toby Bloomberg, Todd Andrlik, Troy Rutter, Troy Worman, Uwe Hook, Valeria Maltoni, Vandana Ahuja, Vanessa DiMauro, Veronique Rabuteau, Wayne Buckhanan, William Azaroff, Yves Van Landeghem
Technorati Tags: marketing, Matt Dickman, Techno//Marketer, ageofconversation
20 Aug This post is from from my other blog here
High-resolution eBook (3.1 Mb) | Low-resolution eBook (944 Kb)
20 Aug This post is from from my other blog here
High-resolution eBook (3.1 Mb) | Low-resolution eBook (944 Kb)
20 Aug This post is from from my other blog here
The service is very simple and has only one true function. Tell the world where you are. Once you tell Fire Eagle where your location is, they allow third parties to tap in and use that same data. This way you don't have to update your location on 4-5 different sites, it is done automatically. [Feed readers please click through to the post if you cannot see the video.] Key Takeaways:
As always, I want to know what is on your mind. If there is a video you would like to see me do just email me or leave a comment on the post.  To help you stay on top of what is happening in social media, mobile and new marketing you can subscribe to the Techno//Marketer podcast on iTunes. Stay informed and get access to new videos first.
You can watch this and other Techno//Marketer videos on your preferred video channel:
Technorati Tags: location, Matt Dickman, mobile, social media, Techno//Marketer, widgets, Yahoo, geolocation
20 Aug This post is from from my other blog here
The service is very simple and has only one true function. Tell the world where you are. Once you tell Fire Eagle where your location is, they allow third parties to tap in and use that same data. This way you don't have to update your location on 4-5 different sites, it is done automatically. [Feed readers please click through to the post if you cannot see the video.] Key Takeaways:
As always, I want to know what is on your mind. If there is a video you would like to see me do just email me or leave a comment on the post. To help you stay on top of what is happening in social media, mobile and new marketing you can subscribe to the Techno//Marketer podcast on iTunes. Stay informed and get access to new videos first.
You can watch this and other Techno//Marketer videos on your preferred video channel:
Technorati Tags: location, Matt Dickman, mobile, social media, Techno//Marketer, widgets, Yahoo, geolocation
17 Aug This post is from from my other blog here
I took it upon myself to get some answers using Facebook's own ad targeting system and I created this abridged eBook for marketers to give you a snapshot of what the real face of Facebook looks like on a Global and US level. Click either of the links below to download this 25 page eBook for free: High-resolution eBook (3.1 Mb) | Low-resolution eBook (944 Kb)
A couple of interesting points that struck me:
This is a report that I will be updating on a monthly basis to show how the population is changing and how marketers can respond. Is there anything else that you want to see? UPDATE: Jeremiah Owyang has a great post today on new "engagement ads" from Facebook. Will definitely keep you posted as these roll out into beta.
Technorati Tags: advertising, Facebook, marketing, Matt Dickman, social media, social networks, Techno//Marketer, trends, Face of Facebook
17 Aug This post is from from my other blog here
I took it upon myself to get some answers using Facebook's own ad targeting system and I created this abridged eBook for marketers to give you a snapshot of what the real face of Facebook looks like on a Global and US level. Click either of the links below to download this 25 page eBook for free: High-resolution eBook (3.1 Mb) | Low-resolution eBook (944 Kb)
A couple of interesting points that struck me:
This is a report that I will be updating on a monthly basis to show how the population is changing and how marketers can respond. Is there anything else that you want to see? UPDATE: Jeremiah Owyang has a great post today on new "engagement ads" from Facebook. Will definitely keep you posted as these roll out into beta.
Technorati Tags: advertising, Facebook, marketing, Matt Dickman, social media, social networks, Techno//Marketer, trends, Face of Facebook
15 Aug This post is from from my other blog here In the four plus years that I have been writing this blog, I have used stock templates for the basic look and feel. I am planning to change that very shortly and I wanted to give you a peak at the new logo. This is an exercise in branding and will allow me to do some much needed re-organization to the structure of the blog. 
This is LONG overdue. Let me know what you think! UPDATE: I forgot to give props in the original post to Luke Armour who helped me get this thing done. I went ahead and rolled out the new design tonight. More updates soon.
Technorati Tags: design, Matt Dickman, Techno//Marketer
15 Aug This post is from from my other blog here In the four plus years that I have been writing this blog, I have used stock templates for the basic look and feel. I am planning to change that very shortly and I wanted to give you a peak at the new logo. This is an exercise in branding and will allow me to do some much needed re-organization to the structure of the blog.
This is LONG overdue. Let me know what you think! UPDATE: I forgot to give props in the original post to Luke Armour who helped me get this thing done. I went ahead and rolled out the new design tonight. More updates soon.
Technorati Tags: design, Matt Dickman, Techno//Marketer
12 Aug This post is from from my other blog here
I am seeing thank you spam more and more as people connect with me in social networks like Twitter, Facebook and LinkedIn. Here's how it plays out on Twitter.
The reason it is annoying is that I am not asking for the pushy marketing message. I checked their profile, clicked through to their link and followed them. I don't mind people sending direct messages saying hello (though a short reply would suffice and not hit me visa SMS or email), I think it's quite nice. However, the push to a link turns it from a conversation to a sales pitch. This same type of pitch happens to me on Facebook and LinkedIn too. Those people are quickly blocked and/or decoupled. I try to interact with people online as I would with you in person. The real life example of this type of introduction is when you go to an event, meet someone and they are immediately telling you all about themselves (usually while looking around for the next victim), not listening to a word you are saying. Just so you can see what I am talking about, take a look at the following direct messages that I've received over the last month+. The images and names have been obscured to protect the individuals. (They know who they are.) Keep in mind, this is the very first contact that I am having with these people on Twitter.
What are your thoughts on this? Am I off base? What are your Twitter/social media etiquette tips? UPDATE: Loic Lemeur is also seeing this trend.
Technorati Tags: Facebook, Matt Dickman, micromedia, social media, social networks, Techno//Marketer, Twitter, thank you spam, LinkedIn
12 Aug This post is from from my other blog here
I am seeing thank you spam more and more as people connect with me in social networks like Twitter, Facebook and LinkedIn. Here's how it plays out on Twitter.
The reason it is annoying is that I am not asking for the pushy marketing message. I checked their profile, clicked through to their link and followed them. I don't mind people sending direct messages saying hello (though a short reply would suffice and not hit me visa SMS or email), I think it's quite nice. However, the push to a link turns it from a conversation to a sales pitch. This same type of pitch happens to me on Facebook and LinkedIn too. Those people are quickly blocked and/or decoupled. I try to interact with people online as I would with you in person. The real life example of this type of introduction is when you go to an event, meet someone and they are immediately telling you all about themselves (usually while looking around for the next victim), not listening to a word you are saying. Just so you can see what I am talking about, take a look at the following direct messages that I've received over the last month+. The images and names have been obscured to protect the individuals. (They know who they are.) Keep in mind, this is the very first contact that I am having with these people on Twitter.
What are your thoughts on this? Am I off base? What are your Twitter/social media etiquette tips? UPDATE: Loic Lemeur is also seeing this trend.
Technorati Tags: Facebook, Matt Dickman, micromedia, social media, social networks, Techno//Marketer, Twitter, thank you spam, LinkedIn
12 Aug This post is from from my other blog here
Those forces are Quality, Cost and Time. The theory states that you can have any combination of two of the forces in your favor, but the third will suffer. For example, you can have a project that is high quality with fast delivery, but you will pay higher costs for it. Similarly, you can have a project that delivers quickly at a low cost, but the quality will suffer. I found this to be a great analogy for blogging (and others spending their free time in the social media space) as I work to pick up my level of posting here. So here is what life looks like when it is in balance. Note that work, personal life and the blog are in harmony. This is the ideal state to get to, but is extremely challenging to achieve. If you don't blog, this could represent your online activity on social networks or on Twitter, etc. 
I try to maintain the time I dedicate to my family, so the next two diagrams only have two variables that change, blog and work. For me, those two forces compete for attention and are difficult to balance. When work starts pushing, the blog has to give a little. Late nights, travel and work volume all play a role in how balance is maintained. I usually blog early in the morning or between 10pm and 1am. When you're working long hours, however you don't feel like staying up later than you have to.
Conversely, when the blog takes priority, work has to push a little. Obviously I am not shirking anything at work to blog, but some days the time is easier to find than others.
This post came from my proactive goal setting to get back here and to blog more often and re-engage as much as possible. I can't tell you how much I value your readership and absolutely feel stressed when I know I should write a post, but I can't keep my eyes open any longer. I have not moved to Twitter (as others claim to have done to explain their decreasing blog volume) this blog still gives me the most value and I hope you feel the same way. More posts coming soon. Thanks for reading!
Technorati Tags: Matt Dickman, social media, Techno//Marketer, blogging, balance
12 Aug This post is from from my other blog here
Those forces are Quality, Cost and Time. The theory states that you can have any combination of two of the forces in your favor, but the third will suffer. For example, you can have a project that is high quality with fast delivery, but you will pay higher costs for it. Similarly, you can have a project that delivers quickly at a low cost, but the quality will suffer. I | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
by 
When I took part in the first Age of Conversation project I never could have expected how rewarding it would be. To have contributed to a book with 100 other authors was great, but to have raised money for a great cause was amazing. 
Location awareness has a lot of potential to tie the gap between digital and the physical world. The iPhone's integrated GPS clearly hints to the future of mobile social networking. 
If you use another podcatcher you can 
As a marketer and blogger, there is no shortage of noise about Facebook as a marketing platform. One of my struggles has been to decipher what is accurate and what is mis-guided hyperbole. 
Online etiquette is a fine line. Etiquette in social media is an even finer line still. I've noticed a particularly annoying trend emerge over the past couple of months and I wanted to bring it up to get it out there and get your take on it. It's thank you spam. 
If you are familiar with project management theory, you know the "
