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23 Sep This post is from from my other blog here
If we look at the total makeup of Facebook in the US, it is still heavily skewed to the under 25 crowd. By volume, the 18-21 group is the largest population. This is followed by 22-25 and 13-17 respectively. 
[Click for a larger image.]
When you look at growth of the population by volume there is a similar pattern, but it has slightly different spread. In the following chart you can see that the college 18-21 population grew by the most users. Much of this can be correlated by the back-to-school rush happening now. Past that point, however, you will notice that the 31-36 and 36-41 groups added the third and fourth most users for the month. 
[Click for a larger image.]
If you were to stop there you may think there is little potential for the 30+ audience. But that is a hasty decision. Take a look at the followiung chart that shows the pace of growth over the past month. The 30+ segments have the first through fourth top spots. Overall the 40-50 segment is the most explosive of all. Growth in the 50+ segment was close to the 26-30 segment and surpassed all segments below 25. 
[Click for a larger image.]
I will be sure to keep an eye on this trend in the future. What other stats do you want to see? Would having this on a per-country basis be beneficial? Let me know, I want this to add as much value for you as possible.
Technorati Tags: Face of Facebook, Facebook, marketing, Matt Dickman, social media, social networks, Techno//Marketer, trends, age
23 Sep This post is from from my other blog here
If we look at the total makeup of Facebook in the US, it is still heavily skewed to the under 25 crowd. By volume, the 18-21 group is the largest population. This is followed by 22-25 and 13-17 respectively.
[Click for a larger image.]
When you look at growth of the population by volume there is a similar pattern, but it has slightly different spread. In the following chart you can see that the college 18-21 population grew by the most users. Much of this can be correlated by the back-to-school rush happening now. Past that point, however, you will notice that the 31-36 and 36-41 groups added the third and fourth most users for the month.
[Click for a larger image.]
If you were to stop there you may think there is little potential for the 30+ audience. But that is a hasty decision. Take a look at the followiung chart that shows the pace of growth over the past month. The 30+ segments have the first through fourth top spots. Overall the 40-50 segment is the most explosive of all. Growth in the 50+ segment was close to the 26-30 segment and surpassed all segments below 25.
[Click for a larger image.]
I will be sure to keep an eye on this trend in the future. What other stats do you want to see? Would having this on a per-country basis be beneficial? Let me know, I want this to add as much value for you as possible.
Technorati Tags: Face of Facebook, Facebook, marketing, Matt Dickman, social media, social networks, Techno//Marketer, trends, age
22 Sep This post is from from my other blog here
As a marketer and blogger, there is no shortage of noise about Facebook as a marketing platform. One of my struggles has been to decipher what is accurate and what is mis-guided hyperbole. I took it upon myself to get some answers using Facebook's own ad targeting system and I created this comprehensive eBook for marketers to give you a snapshot of what the real face of Facebook looks like on a Global and US level. The report answers the following questions:
Download the report here (3.9Mb, PDF) Here is the SlideShare version. It's easiest to see in full screen mode. This is a report that I will be updating on a monthly basis to show how the population is changing and how marketers can respond. Is there anything else that you want to see?
Technorati Tags: advertising, Facebook, marketing, Matt Dickman, social media, social networks, Techno//Marketer, trends, Face of Facebook
22 Sep This post is from from my other blog here
As a marketer and blogger, there is no shortage of noise about Facebook as a marketing platform. One of my struggles has been to decipher what is accurate and what is mis-guided hyperbole. I took it upon myself to get some answers using Facebook's own ad targeting system and I created this comprehensive eBook for marketers to give you a snapshot of what the real face of Facebook looks like on a Global and US level. The report answers the following questions:
Download the report here (3.9Mb, PDF) Here is the SlideShare version. It's easiest to see in full screen mode. This is a report that I will be updating on a monthly basis to show how the population is changing and how marketers can respond. Is there anything else that you want to see?
Technorati Tags: advertising, Facebook, marketing, Matt Dickman, social media, social networks, Techno//Marketer, trends, Face of Facebook
20 Sep This post is from from my other blog here
Here is a look at the top 25 percentage changes month over month.
Here is a look at the top 25 in terms of the actual gain. You can see Chile's huge gain of over 1,000,000 users.
Here is the actual data from the charts above. You'll notice that Ecuador is new to the site this month, hence the 100% gain in users. Argentina nearly doubled their userbase in the past 30 days. Uruguay and Belgium saw 60%+ gains. 
Look for the updated PDF on Monday afternoon. It will have a number of new information as I can now show growth (and some contraction in certain cases).
Technorati Tags: advertising, Face of Facebook, Facebook, marketing, Matt Dickman, social media, Techno//Marketer, trends
20 Sep This post is from from my other blog here
Here is a look at the top 25 percentage changes month over month.
Here is a look at the top 25 in terms of the actual gain. You can see Chile's huge gain of over 1,000,000 users.
Here is the actual data from the charts above. You'll notice that Ecuador is new to the site this month, hence the 100% gain in users. Argentina nearly doubled their userbase in the past 30 days. Uruguay and Belgium saw 60%+ gains.
Look for the updated PDF on Monday afternoon. It will have a number of new information as I can now show growth (and some contraction in certain cases).
Technorati Tags: advertising, Face of Facebook, Facebook, marketing, Matt Dickman, social media, Techno//Marketer, trends
18 Sep This post is from from my other blog here
If you're in town for the conference please stop by for the panel or make sure we connect. My mobile number is 216-408-3312 and my email is mattdickman@gmail.com. Looking forward to meeting you.
Technorati Tags: marketing, Matt Dickman, micromedia, Techno//Marketer, Twitter, BWE08, Louis Gray, Neil Vineberg
18 Sep This post is from from my other blog here
If you're in town for the conference please stop by for the panel or make sure we connect. My mobile number is 216-408-3312 and my email is mattdickman@gmail.com. Looking forward to meeting you.
Technorati Tags: marketing, Matt Dickman, micromedia, Techno//Marketer, Twitter, BWE08, Louis Gray, Neil Vineberg
09 Sep This post is from from my other blog here There is a lot to be said about doing one thing very well. Services like Twitter started as a way to update friends on what you are doing and it has stayed true to its mission. Other services have started simple and have fallen victim to feature creep and trying to be everything to everyone. I am particularly fond of online applications that have some focus, use the medium very well and extend the focus in strategic, well-planned ways. Take this new site called Umbrella Today. If you go to the site and enter your zip code, it tells you whether or not you need an umbrella that day. Super simple, very useful and they extend it to mobile very logically and at the right point in the interaction. 
Once you see if you need an umbrella, they offer you an option to see if you would like an SMS alert should you need an umbrella in the future.
Simplification of complex systems and applications is a niche market in itself. This is a perfect example, think about how many clicks and how much reading it takes you to find out the answer to this simple question on a weather site. There are very few sites that can maintain their focus, but those that do remain useful and relevant. What examples of simple websites or programs do you love?
Technorati Tags: digital, marketing, Matt Dickman, strategy, Techno//Marketer, technology, trends, Twitter
09 Sep This post is from from my other blog here There is a lot to be said about doing one thing very well. Services like Twitter started as a way to update friends on what you are doing and it has stayed true to its mission. Other services have started simple and have fallen victim to feature creep and trying to be everything to everyone. I am particularly fond of online applications that have some focus, use the medium very well and extend the focus in strategic, well-planned ways. Take this new site called Umbrella Today. If you go to the site and enter your zip code, it tells you whether or not you need an umbrella that day. Super simple, very useful and they extend it to mobile very logically and at the right point in the interaction.
Once you see if you need an umbrella, they offer you an option to see if you would like an SMS alert should you need an umbrella in the future.
Simplification of complex systems and applications is a niche market in itself. This is a perfect example, think about how many clicks and how much reading it takes you to find out the answer to this simple question on a weather site. There are very few sites that can maintain their focus, but those that do remain useful and relevant. What examples of simple websites or programs do you love?
Technorati Tags: digital, marketing, Matt Dickman, strategy, Techno//Marketer, technology, trends, Twitter
08 Sep This post is from from my other blog here
Luke's been podcasting for some time and it really does show in the production quality of the episode. If you're interested in listening I think you will learn something new. Check out our conversation about my new Facebook ebook here. He even throws in a little nugget at the very end to reward people who listen all the way through.
Technorati Tags: Facebook, marketing, Matt Dickman, Techno//Marketer, Luke Armour, podcast
08 Sep This post is from from my other blog here
Luke's been podcasting for some time and it really does show in the production quality of the episode. If you're interested in listening I think you will learn something new. Check out our conversation about my new Facebook ebook here. He even throws in a little nugget at the very end to reward people who listen all the way through.
Technorati Tags: Facebook, marketing, Matt Dickman, Techno//Marketer, Luke Armour, podcast
05 Sep This post is from from my other blog here I posted the new ad from Microsoft last night as soon as it came across my YouTube filter. Like it or not, it's working. I just pulled this chart from Nielsen's BlogPulse site looking at the blog chatter between Microsoft and Apple. 
Note that the only point where Microsoft passes Apple is yesterday's ad release. I think if you are Microsoft looking at the results from an ad that is solely created to create conversations, you have succeeded. How would you try to measure the value of the conversation online? What metrics or formulas have you seen? The challenge for Microsoft and their agency is how they follow up in act two. Make sure you weigh in on the ad by voting below:
Technorati Tags: advertising, Matt Dickman, Microsoft, Techno//Marketer, Jerry Seinfeld, Bill Gates
05 Sep This post is from from my other blog here I posted the new ad from Microsoft last night as soon as it came across my YouTube filter. Like it or not, it's working. I just pulled this chart from Nielsen's BlogPulse site looking at the blog chatter between Microsoft and Apple.
Note that the only point where Microsoft passes Apple is yesterday's ad release. I think if you are Microsoft looking at the results from an ad that is solely created to create conversations, you have succeeded. How would you try to measure the value of the conversation online? What metrics or formulas have you seen? The challenge for Microsoft and their agency is how they follow up in act two. Make sure you weigh in on the ad by voting below:
Technorati Tags: advertising, Matt Dickman, Microsoft, Techno//Marketer, Jerry Seinfeld, Bill Gates
04 Sep This post is from from my other blog here If you haven't seen the new Microsoft ad staring Jerry Seinfeld and Bill Gates, here it is. I think if you were Microsoft and were trying to become more personal and less corporate, this is a good step in that direction. So, what are your thoughts? Is this a better move to take on Apple and HP head-to-head? Is this too offbeat for you? Does it connect you more with the brand or do you feel the same? Vote below. Your Market Research Here
Technorati Tags: advertising, Matt Dickman, Microsoft, Techno//Marketer, Jerry Seinfeld, Bill Gates
04 Sep This post is from from my other blog here If you haven't seen the new Microsoft ad staring Jerry Seinfeld and Bill Gates, here it is. I think if you were Microsoft and were trying to become more personal and less corporate, this is a good step in that direction. So, what are your thoughts? Is this a better move to take on Apple and HP head-to-head? Is this too offbeat for you? Does it connect you more with the brand or do you feel the same? Vote below. Your Market Research Here
Technorati Tags: advertising, Matt Dickman, Microsoft, Techno//Marketer, Jerry Seinfeld, Bill Gates
04 Sep This post is from from my other blog here A few months ago I came across an interesting site that takes RSS feeds and creates tag clouds (a map where the words used most appear larger) from the content it finds. I want to share how I've been using this service as a competitive advantage. When you read a blog, even if you read it consistently over time, it is hard to see trends emerge. This tool makes it very clear what has a person's attention. Take a look at the following examples with blogs I read often and see if the cloud matches your perception of what you think they write. Techno//Marketer:
I hope this adds a new option to your toolkit and helps you to see things differently.
Technorati Tags: marketing, Matt Dickman, social media, tags, Techno//Marketer, trends, Visualization, Wordle
04 Sep This post is from from my other blog here A few months ago I came across an interesting site that takes RSS feeds and creates tag clouds (a map where the words used most appear larger) from the content it finds. I want to share how I've been using this service as a competitive advantage. When you read a blog, even if you read it consistently over time, it is hard to see trends emerge. This tool makes it very clear what has a person's attention. Take a look at the following examples with blogs I read often and see if the cloud matches your perception of what you think they write. Techno//Marketer:
I hope this adds a new option to your toolkit and helps you to see things differently.
Technorati Tags: marketing, Matt Dickman, social media, tags, Techno//Marketer, trends, Visualization, Wordle
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by 
I am prepping my update to the 
I am in Las Vegas for the next couple of days for Blog Word Expo 2008. This is my first Blog World and it's shaping up to be a fantastic event. I have the pleasure of running a panel tomorrow morning at 11:30am with two very incredible people, 
I had the pleasure of appearing on Luke Armour's 
