How Amazon.com Became the SEO-Smartest...

This post is from from my other blog here

Answer: By turning their web site into a playground for shoppers like you and me. Summary: Amazon has just launched Video Product Reviews, and its Amapedia wiki site is growing. The SEO impacts are obvious, as are the lessons for other retailers, big and small.

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Introducing Video Product Reviews

The User-Generated Content train continues to roll along, and I’m convinced Amazon.com is the conductor. No online retailer has opened up its platform to UGC like Amazon has, and now shoppers have yet another way to add product content to the site: Video Product Reviews.

Here’s a screenshot of what I ...

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