Marketing Secrets (and other bylines)

“SEO is like traditional marketing.”

That’s the opening sentence of a “secret” I share in an article published tonight on the Small Business Trends web site. It’s always difficult to come up with a secret. One person’s secret is another person’s old news. SBT Editor Anita Campbell told me the target readership is small business owners who “are not SEO professionals.” With that in mind, I stayed away from anything uber-technical about SEO, and tried to present SEO advice in terms that might be more familiar.

What’s crazy about the article is that I’m giving ...

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