Search Online, Buy Offline Has a Long Way To...

Local search industry watchers have been saying for a while now that local search is primarily a search online, buy offline model. We look online for the right product, and then go buy it at a local store. I believe that to be a mostly accurate statement, although there are obvious exceptions. (I don’t go offline to make hotel reservations, for example, yet that is very much local search.)

Anyway … if “search online, buy offline” is the dominant function of local search, you would think that retailers would be going out of their way to make that process easier. Circuit ...

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