Why Reputation Management Matters for Small...

Never has the opinion of the individual been as powerful as it is today. One negative blog post or product review can spread online in a flash and change the direction of a company. Need proof? See Jeff Jarvis’ 2005 blog post, Dell lies. Dell sucks, which created the “Dell Hell” phenomenon and forced the company to make big changes to how it interacts with its customers.

We’re doing business in an era when search engines appear to be putting greater value on blogs and user-generated content; when customers are more likely to trust the unfettered comments of their peers; and ...

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