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31 Jul This post is from from my other blog here
A Small Business Marketing Success Story: K9cuisine.com I spent a lot of time in the Q&A asking company president Anthony Holloway about the use of product ratings and reviews on their site. Why? From an SEO perspective, because retail sites often struggle with creating unique content on product pages, and reviews can help solve that issue. From a usability/conversion perspective, because reviews help shoppers decide what products to buy. There’s a question ...
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My most recent “Small Is Beautiful” column was published today on Search Engine Land — it’s a profile of an online-only retailer called K9cuisine.com. Here’s the link to the SEL column:
