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31 Jan This post is from from my other blog here
30 Jan This post is from from my other blog here
29 Jan This post is from from my other blog here
As a reminder, you can pick and choose the categories you want to vote in — so if you’re not too familiar with the finalists in a certain category and don’t have time to read them, skip it. Each category has its own voting booth/survey, so go vote in the ones you want! This is a post from Matt McGee's blog, Small Business SEM. Click here to read the entire blog post
29 Jan This post is from from my other blog here
25 Jan This post is from from my other blog here
25 Jan This post is from from my other blog here
That’s the opening sentence of a “secret” I share in an article published tonight on the Small Business Trends web site. It’s always difficult to come up with a secret. One person’s secret is another person’s old news. SBT Editor Anita Campbell told me the target readership is small business owners who “are not SEO professionals.” With that in mind, I stayed away from anything uber-technical about SEO, and tried to present SEO advice in terms that might be more familiar. What’s crazy about the article is that I’m giving ...
24 Jan This post is from from my other blog here
24 Jan This post is from from my other blog here
Starting at 12:00 pm ET (9:00 am PT) today, the finalists in all 15 categories will be revealed on the SEMMYS web site. And because I’m a sucker for drama, the finalists will be revealed one category at a time every five minutes. It’ll begin promptly at 12pm/9am with the Rants category, then progress until the SEO category finalists are revealed ...
21 Jan
20 Jan
20 Jan This post is from from my other blog here
CNN Headline News is starting a new segment called “Small Business Success”, and they want to hear your tips and advice for succeeding as a small business.
Is there anything specific you’ve done to improve the way your business runs? What advice would you give to someone who is just starting a company of his or her own? We want your tips on striking out, and making it, on your own. Share your wisdom in writing, or ...
20 Jan This post is from from my other blog here If your small business is service-oriented, expertise is your product. It’s your value proposition and what sets you apart from your competitors. The better you market your expertise, the better you’ll grow your business. How To Position Yourself as an ExpertThe SEO/SEM industry provides great examples of selling a service-based business. Here’s a quick list: 1.) Blogging. Starting a blog and developing it into a trusted resource is great way to position yourself as an expert. 2.) Writing articles. Likewise, writing articles and giving them to already established sites in your niche will help create authority. 3.) Ebooks. Ask Aaron Wall if his ...
19 Jan This post is from from my other blog here
18 Jan This post is from from my other blog here
18 Jan This post is from from my other blog here I’ve had a few conversations this week about the limitations of the SEMMY awards. I’m well aware of some of the great articles, authors, and sites that are under-represented. And I’m thankful that those people have accepted my omissions with grace. Those conversations have led me to do a lot of thinking this week about visibility, and how to increase it. Isn’t that what all marketing is about? Sure, you ultimately want sales, or leads, or whatever; but it all begins with visibility. And most companies turn to search marketing because they have a visibility problem. 
Here are a six ways to ...
17 Jan This post is from from my other blog here
16 Jan This post is from from my other blog here
16 Jan This post is from from my other blog here Welcome to any and all new SBS readers. My Feedburner number has jumped dramatically since the SEO Success Pyramid post last week. Thanks for jumping on board. For those of you who are new SBS readers & subscribers, here’s a list of noteworthy posts you probably missed from one year ago. I try to put together a post like this each month. Scroll to the end to see previous Flashbacks.
Don’t Miss: SBS Flashback: December 2006 SBS Flashback: November 2006 SBS Flashback: October 2006 SBS Flashback: September 2006 SBS Flashback: August 2006 SBS Flashback: July 2006 SBS Flashback: June 2006 SBS Flashback: May 2006 This is a post from Matt McGee's blog, Small Business SEM.
15 Jan This post is from from my other blog here
14 Jan I wanted to give a call out in this space to two articles from here on Gooruze that are nominated in the SEMMYS, an awards event now underway to honor great articles and blog posts related to search and online marketing. The nominated articles are: Duncan Riley: Now Mass Linking Is Dead, What Next Andy Beal: Own Your Google Reputation with these Ten Suggestions Congrats to Duncan and Andy! You can learn more about the SEMMYS at www.semmys.org, particularly the "About the SEMMYS" page.
14 Jan This post is from from my other blog here If you’re a company that’s desperate to get small business signups, and you don’t really have good marketing judgment, you’ll use Google AdWords to position yourself as a middleman offering a “free” link “for SEO credit”. 
(Never mind the likelihood that most of your business listing pages have no PageRank to speak of. Heck, not even the top business promoted on your Member Showcase page has any PR on its business listing page.) On the other hand, if you’re a company that’s been in trouble because Google considers you a middleman that offers links for SEO credit, you’ll wisely change your tune ...
14 Jan This post is from from my other blog here How many blog posts and articles do you think the SEM industry produces in a given week? Hundreds? What about a month? A full year? Whatever the answers are, the numbers must be pretty staggering. How on earth do you even try to hand out awards for great content when there’s so much content to track?
The SEMMYS are annual awards that will honor the best Search Engine Marketing ...
13 Jan
11 Jan
10 Jan This post is from from my other blog here
08 Jan This post is from from my other blog here
08 Jan This post is from from my other blog here
Wooden’s philosophy on coaching (and life) is summed up in the “Pyramid of Success,” which beats the tail off all that Self-Help Guru junk you see peddled in books, on blogs, on daytime chat shows, and on late night TV. I was lucky to hear Coach Wooden speak about the Pyramid of Success while I was a student at Pepperdine University; to this day, it’s one of the best speeches I’ve ...
07 Jan This post is from from my other blog here It’s not everyday you win an award that your industry peers voted on, and it’s even rarer that you win two such awards in the same day! And it’s even rarer, still, that you get asked to judge another competition at the same time. But all that happened to me today, and it’s a real treat/honor. 
Even though I suggested people vote otherwise, readers of Search Engine Journal voted Small Business SEM the Best Local Search Blog of 2007. Incredibly honored by this, especially since I feel there are more deserving writers. Thanks to all who voted. As if that’s not a ...
05 Jan This post is from from my other blog here
04 Jan
02 Jan This post is from from my other blog here My apologies if you’re reading this with the expectation that I have a bunch of tips about book marketing. Actually, I’m looking for tips on how to market a book. 
Late last night I finished writing U2 - A Diary and sent it off to the editor at Omnibus Press. The publisher has done and will do a small amount of book promotion, but I want to do more. With my U2 site, I have a large, built-in audience. I also have friends around the world who have their own U2 sites. Reaching the dedicated, online U2 fan shouldn’t ...
02 Jan
01 Jan This post is from from my other blog here Happy New Year to all SBS readers! Here’s a big list of articles that will help your brain make the transition from 2007 to 2008. Enjoy! 2008 Predictions/Forecasts
2008 Resolutions
2008 Tips/Planning/Strategy
2008 Miscellaneous
Feel free to add more in the comments! This is a post from Matt McGee's blog, Small Business SEM. Big List of 2008 Prediction & Resolution Posts
31 Dec This post is from from my other blog here Here’s my roundup of the best search/marketing posts during December. If you’re new to SBS, this is a monthly feature and will lead to something fun in a couple weeks. You can find earlier “Best Of”s for each month in the archives. Only rule is that my own posts are not eligible. Local Search
31 Dec
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This is just a quick note that I’ll be closing down the voting booths just about 24 hours from now for the 
Imagine the attention, traffic, and who-knows-what-else you’d get if your small business was featured on CNN. Sounds like a pipe dream, but it’s not.
