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Bounce rate is calculated using the number of visitors who visit a particular page and then leave your site, without visiting any other pages within your domain, divided by the total number of visitors to the page. Bounces can occur for different reasons, such as clicking a link to a different web site, typing a new URL, and clicking the back button to leave the site. Obvious goal of your website would be low bounce rate and users / visitors hopefully digging deeper into the website to make online purchase, online purchase etc.

To lower the bounce rate, I would suggest three mantras that would help achieve good performance with the website.

1. Analyze
2. Modify
3. Achieve

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When you have decided to change your server / IP address of your website for some reason, you need to follow some instructions which will help you to keep the website clean and easy to crawl in the eye of search engines. This will further help you hold up the rankings for the targeted keywords in all major search engines. Read More

URL redirection is been a real night mare for many webmasters. While many webmasters would like to solve canonical issue in their website by URL redirecting and without knowing the exact phenomena they are the worst hit by this URL redirection cloud. Read More