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Mike Volpe works at HubSpot, an Internet marketing company in Cambridge, MA. Before HubSpot, Mike worked as Director, Marketing Operations at SolidWorks Corp,, an engineering software company, where he managed all of the company's global lead generation and lead management, advertising, Internet marketing, branding, PR, tradeshows and events. Mike transitioned SolidWorks from "old marketing" to "modern marketing" by launching multiple blogs, starting podcasting, incorporating social bookmarking into press releases, initiating pay-per-click marketing, performing search engine optimization (SEO) and launching multiple new global websites in a variety of languages. Prior to SolidWorks, Mike held marketing and business development positions at enterprise software and ...
18 Mar This post is from from my other blog here I had an opportunity to do a guest webinar with Greg Cangialosi from Blue Sky Factory today about "Building Your Brand With Blogging and Email Marketing". We discussed inbound marketing and outbound marketing, how email fits into inbound marketing, the importance of content in marketing today, how to create content, optimize content, promote content, as well as some conversion tips and how to use email to drive sales and as part of your blog. Listen to the MP3 audio and follow along on the slides below.
   
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Since: Mar 08 
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