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I specialised in Viral, Buzz and Word of Mouth Marketing during my studies in Information Engineering and Management at the Elite University of Karlsruhe (Germany).
The Information Engineering and Management program combines Computer Science, Business Administration, and Law in a unique degree program that is designed to meet the current and future requirements of science and business. I wrote my master thesis about the theoretical background of Viral, Buzz and Word of Mouth Marketing at the Institute of Information Systems and Management, department of Information Services and Electronic Markets at the University of Karlsruhe, Prof. Dr. Andreas Geyer-Schulz. The ...
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Since: Oct 07 
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United States
